By Sewe Ishola,
Just as the headline sponsor of this year’s Lagos Fashion and Design Week was announced, it also revealed that the brand will be showcasing its very fist African inspired collection during the four day event.
Speaking at the press cocktail to officially kick off this year’s event, Franco Maria Maggi, Marketing Director, Nigerian Breweries said sponsorship of the Lagos Fashion and Design Week is Heineken’s way of inspiring its Nigerian and African consumers to break through every border and open their world to perform their craft and skill to the world.
“We are excited to be a part of this unique experience once again as Lagos shows the beauty of African fashion to the world and how Africa will shape fashion’s future. We are even more excited to showcase the first ever Heineken® Africa Inspired Fashion Collection at this year’s Lagos Fashion and Design Week, a demonstration of Heineken’s appreciation of African designs and designers, made possible through a collaborative work between the Heineken East Africa team, global Heineken design team as well as the Nigerian team”.
“The same way Heineken has broken borders from its birth place in Amsterdam, Netherlands to 192 countries around the world, is how we see the African fashion industry and its players breaking boundaries to make huge impact around the world. The Lagos Fashion and Design Week is indeed a highly significant platform for Heineken® to support African fashion designers to perform their craftsmanship and make their mark in the fashion industry’’”
The two highly talented winning designers, Lulu Mutuli and Azra Walji, supported by the Global Heineken Design Team and LEW design house have created the Heineken Africa Inspired Fashion collection, a unique brand fashion collection, truly Africa inspired, to be showcased at the Heineken LFDW 2017.