By Patricia Uyeh,
Nigerian singer, Niniola in recent interview, stated that talent is not enough to excel in the Nigerian music industry.
According to her, money is more important than talent in the music industry.
In a chat with Factory78, the ‘Maradona’ crooner said that thriving in the music industry requires money more than talent. She added that upcoming artists needed to spend time investing in their careers.
“In 2013 I went for a competition and I became the third runner-up and I got my prize money. With the prize money I invested in my career. I sought out one of the best producer Sarz and told him I wanted a hit song and that’s when I met my manager.
“When you’re not in the music industry on the outside, you think talent would take you places but it’s not.
“My manager told me ‘you need funds to promote and print CD jackets
“It’s a very capital intensive industry and so as an upcoming artiste you have to leave everything aside and invest in your career because at the end of the day it’s for you and you reap what you have sowed,”
Photo credit : Instagram @officialniniola