You are here
Home > Allure > Salma Philips – Showcasing The North

Salma Philips – Showcasing The North

By Yemisi Suleiman

After a successful outing with her first TV show, writer, film maker and TV presenter, Salma Philips, is out with yet another intriguing and inspirational talk show ‘Arewa Ta yau’.  Created for northerners all over the country, ‘Arewa Ta yau’, which means ‘The North Today’ in Hausa, is a 30-minute indigenous talk show in the Hausa Language. The show profiles issues peculiar to northerners in general.
Among her other talk shows, Salma’s ‘Arewa Ta yau’ broadcast on DSTV Arewa 24, is of the more passionate and of the more sensational as issues like early marriage, non-education of the girl-child and the Almajiri, amongst others, are trashed by studio guests. Born to a Fulani Shuwa father and a Kalabari mother, Philips who is married and a mother of one holds a Law degree from the University of Science and Technology, Port Harcourt, Rivers State and is currently living her childhood dream of being on television. Here, she shares with ‘Allure’, her journey into TV production, her life as northern showbiz personality, challenges, fashion and more.

What inspired your choice of career as a teenager?
Femi Oke was the first Nigerian I saw on television back then; I was nine years old. She used to report the weather for CNN. I told my mother that this is what I wanted but she didn’t want me to be in anything that has to do with entertainment. My mom was a Christian but my dad was Muslim; both of them are late now. They forced me to study Law.
When I moved to Lagos with my husband, he brought my television dream back.  He asked if I still wanted to go after my dream of having a talk show and producing movies because I talk about it all the time, especially every time I watch Oprah’s show or Inside Out with Agatha. He encouraged me to go after my dream and I made up my mind to give it a shot. So, I sat down with a friend, Bayo; I told him how I wanted my show to be, the type of show that would touch people’s lives. We began with a docu-series talk show, which didn’t go well. I tried a few others as well and still didn’t get it.

So, how did The Salma Show come to life?
I wanted to be on DSTV. I had written series of talk shows and sent to them but the plots were all rejected for one reason or the other. It was so frustrating that, at a point, I told my husband that I had tried and won’t bother anymore. But he encouraged me to go and study Media Broadcast. I said there was no way I am going back to any university in this country! He recommended the BBC Academy; that “they might teach you how to do certain things – build your confidence. They will put you through what it is to be in front of a camera and then you will have an idea of what it is to be behind as well”. I thought about it. I registered for the course; it was a four months course on a major broadcast platform. I completed the course, thanks to Denrele. He helped through a lot of tests. When I came back, my husband said: “Maybe you should go back to DSTV and let them know that you have attended training”. I said no. I shot 13 episodes of The Salma Show; I called Bayo and Bayo called one or two other people. Denrele called Joy; we just got a crew.
Obviously, I was new but Denrele used his influence to book one or two people. I shot 13 episodes of the show and edited everything. In two months, everything was done and I called them at DSTV again. I was asked to come in the next day. I went the next day and I played it for them; about four of them. Biola Alabi was on the panel. She is such a wonderful woman.  They just watched five minutes into it and they were like ‘oh my God!’.
Now, this is what we are talking about; it is different from anything that is on TV. You open with your language, Hausa, and close with Hausa. It was an English show but I say hello in Hausa and it is subtitled. They could see that I was myself and not trying to be Mo or Oprah. They accepted the script and said, “We will send you a contract”.
I didn’t believe it until the day I watched myself on television. That was how The Salma Show came into existence.

What is the show about?
It is a 30 minutes show. It is on lifestyle but it is also an informative, educative and inspirational show. You have different guests from different walks of life; like you have entertainers, pastors, regular normal people, everyday people that you see. The essence, for me, is to inspire, enlighten, educate and empower women through my talk show. I want women, especially from the northern part of Nigeria, because they are the ones that are not hungry when it comes to going after their dreams and ambitions; obviously, because of the religion and the culture, they are subdued. I felt like, if they see their fellow Fulani girl on TV, trying to inspire them, they will probably have the guts to come out of their shells and go after their dreams. Eighty percent of why I decided to do the show is to inspire women and girls.

Would you say that the purpose for which the show was set up has been achieved?
I think so because the feedback that I am getting from people, especially women, makes me feel good. You put your blood, sweat and tears into a project to inspire girls and they are reaching out to you. On my Instagram, I get direct messages every day; the same thing with Facebook – from people saying, oh I watched your show, I was inspired about being ambitious and going after my dream – the feedback received, so far, has been awesome.
Most of them are northern women, to be honest, and I get from other ethnic groups, the Igbo as well. But on Facebook, I have tons of messages from Hausa-Fulani women saying how they have been inspired, basically. I think the feedback has been okay although I want more. Rome wasn’t built in a day.

Would you say the feedback was what inspired your new talk show, Arewa Ta yau?
When I started The Salma Show, a lot of northerners were confused; they did not understand if I am Hausa because of my dress sense.  So a lot of them couldn’t connect with the talk show. But then I said to myself, I am not going to pretend that I am only a northerner, my mum is also South-South. So, there is no way anyone can put me in a box and say I should do a show for just northerners. Salma is a show for everybody – northerners, Yorubas, Hausas and Igbos. But then again, I had an idea to do a documentary on northern Nigeria but I decided to turn it into a talk show and talk about a lot of things that northerners are running from; issues they don’t want to face head-on. That was how Arewa Teyo came to be.

What are some of these issues?
Early marriage, girl-child education in the north and the issue of Almajiri.  Even the two guys who came to the show to talk about early marriage, they were still trying to dodge the issue using the Qu’ran. I said to them: ‘This is not an Islamic show. It has nothing to do with religion. How do you give out your twelve-year-old daughter?”
We tackled it and the guy got agitated. I asked him, if he has a daughter, will he give her out at twelve? He said well yes, but she will be in his house till she is 16 years old! It is quite a serious talk show. Education is another problem that we are facing in northern Nigeria. It is horrible; you just have to go there (to see for yourself). It is quite recently that some Hausa parents began to allow their kids to go to school, secondary school and further their education!

Don’t you face some criticisms on the show, especially from northerners?
Yes, I do. Earlier this year, I was in England. The BBC invited me for an interview on BBC Hausa and they wanted to know about Arewa Teyo because they saw I was recording a Hausa talk show. I interviewed (some people) for The Salma Show last year so when I started Arewa Teyo, I was putting some clips on my Instagram and they reached out to me.
They said: “If you are in England, we would love to talk about Arewa Teyo.  I went there. I was talking about The Salma Show and that I will love to see more northern women have talk shows and act in mainstream Nollywood, not in Kannywood and for Arewa Teyo, we talked about so many things that are affecting Northern Nigeria. The BBC put it on their Facebook live but at a point, they had to disable the comments because of the insults received. Men insulted me: Oh, look at this Igbo woman claiming to be Hausa. Oh, you probably lived in Kano all your life and you just understand Hausa. You are not really from the North. If you are really from the North, you are not going to be talking about any stupid girl-child education. Leave our women the way they are. Nobody is complaining.
They were raining insults on me. My husband was scared and asked that I drop the girl-child education (issue) because they started sending me Facebook messages: Are you Nkechi or Ngozi? It was terrible!
The reason they are behaving like this is that they know the truth! The problem with northerners is if you look a certain way, they will think you are either a slut; you are not a real northerner. I don’t believe in the veil. I have said it before. I don’t care what anybody thinks. I do not believe in covering my hair. I will do it only if I want to do it. It is not even in the Qu’ran to cover your hair. What is in the Qu’ran is modest dressing.  Make sure your arms are covered. Do not wear anything that reveals your legs. It is Arabian culture to cover your hair and use the hijab.
I don’t believe that is what is going to take me to heaven. God is going to judge me based on my intentions and the way I lived on earth and treated people. It was horrible! I didn’t go on Facebook for five months. So I got a northern Christian and a Muslim girl to come on the show as co-host because I didn’t want it to become a Muslim kind of show.

Being an Hausa and having a talk show, does it influence your dress sense in any way?
I am Fulani. Well, honestly, I am not a fashion girl at all. I just wear my jeans and my t-shirt; that is all.  I will say my style is effortless to the point where people around me, my friends, are like you need to spice up your style; you are in the media industry. I am not also the hijab type like they will say the hijab Muslima. I am Salma. It depends on my mood; my dressing or what I put on depends on how I feel. Some days, I wake up and I have a hijab on because that is how I want to be.

Talking about fashion bags or shoes, what would you splurge on?
Oh, my God! I am such a shoe freak! Honestly, I love bags. My top can be H&M and my pants can be Zara. I love shoes and bags. The most expensive bag I have bought is a Birkin and I have only two; it is costly when it comes to bags. That is the most expensive item I have bought in my life.  For shoes, I love Christian Dior and I also love Prada. The most expensive shoes I have bought is a Tom Ford; it was for my birthday.
I do not believe in replica designer items even though I see a lot of it around, especially the Birkin bags; one person has 10, even in colours that the manufacturers haven’t produced.

When it comes to sleep and beauty routine, what do you do?
Yes, I do have a beauty routine. One thing that works for me is coconut oil. I mean the pure, raw oil form of it. I get it from a lady in Badagry.  What people don’t know is that coconut oil tones you. If you steam your face, using your towel and a hot towel to open your pores, rub coconut oil on your face afterwards. If you do that straight for three months, I promise you that you won’t need to buy any bleaching (cream). I also use Clarence; the whole range – toner, scrub, face cream, day and night cream.

Do you exercise?
No. I do not exercise. I am lazy when it comes to exercising and I know I need to hit the gym because (during) the holidays, I put on 6kg from partying and eating. If I have to exercise, I’ll prefer to dance Samba and some of the dance routines Kaffy does.

You also run a project on cerebral malaria. Tell us about it.
One of the projects I’m also doing is to raise awareness for a disease that almost killed me. Last August, I passed out and was rushed to Reddington Hospital. I was in the hospital for ten days, diagnosed with malaria but not regular malaria; it was a severe and deadly disease. I couldn’t remember my house help or my daughter and that is what cerebral malaria does. It attacks your organs and goes straight to your brain and if not tackled immediately, it will eventually kill you. They gave me 60 doses of Quinine injection to clear the virus that was going straight to my head.  I just picked interest in it and spoke to the doctor at length to know what kind of malaria it is.
I couldn’t walk properly; nurses had to hold me to urinate and I couldn’t even eat. It was traumatic for me. I never knew anything like that existed.  Unfortunately, this is malaria that kills a lot of children and people think it is common malaria. Ordinary malaria cannot kill you; it is cerebral malaria that kills people. So I partnered with UNICEF to raise awareness for cerebral malaria and we intend to hold a charity ball to raise awareness about the disease and its symptoms.

What are you passionate about?
I am passionate about film and television. I am currently working on a drama series that will be out in March. I am also passionate about family and friends, from the ones in Kaduna to Abuja, my husband and daughter.
I’m also passionate about empowerment and, to be honest, Nigeria is not a country for women. When you look at the Divorce Law in the Europe, UK and even some countries in Africa, they protect women and girls but Nigeria does not do that. So, I’ll say to every single woman out there to ensure she is empowered and know who she is before she gets married.
Love your husband. Enjoy the money if he happens to be rich but make sure you get your own and when things go wrong, you can walk away without being held down because you want security for your kids and yourself.

How do you take time off to rest when you’re not working?
I spend time with my family; watch a movie and just like a real aboki, I drink tea. I just chill with my husband and we watch movies or we travel.

Similar Articles

30 thoughts on “Salma Philips – Showcasing The North

  1. I’m commenting to make you be aware of what a useful experience my friend’s princess encountered browsing your site. She discovered so many details, not to mention how it is like to have an ideal teaching mood to get folks with ease know a variety of impossible topics. You actually exceeded people’s expectations. Thanks for distributing these practical, safe, edifying not to mention cool guidance on this topic to Sandra.

  2. I needed to write you one little bit of remark in order to say thank you once again about the exceptional opinions you have shared here. This is really wonderfully open-handed with you to deliver easily all that a lot of folks might have supplied for an ebook to end up making some money on their own, specifically considering the fact that you could have tried it in the event you wanted. Those good ideas as well acted like the great way to be sure that some people have the same fervor like mine to learn significantly more in respect of this condition. I’m certain there are several more fun situations ahead for individuals who read carefully your site.

  3. Thanks a lot for giving everyone such a wonderful chance to read from this site. It is always very awesome and jam-packed with a lot of fun for me personally and my office acquaintances to visit your website at minimum 3 times weekly to see the new issues you have got. Of course, I’m so usually fascinated concerning the amazing inspiring ideas you serve. Some 2 points in this posting are clearly the finest we have all had.

  4. Thanks for your whole effort on this web page. My mom enjoys carrying out investigations and it’s obvious why. A number of us hear all regarding the dynamic way you present very useful secrets by means of your website and even strongly encourage participation from other ones about this concern and our own princess is really understanding a lot of things. Take pleasure in the remaining portion of the year. You’re the one doing a glorious job.

  5. My husband and i have been now cheerful when Raymond managed to round up his research using the ideas he received through the blog. It’s not at all simplistic to simply possibly be giving freely guides that many other people might have been making money from. And we fully understand we have the website owner to thank for this. Most of the explanations you’ve made, the easy website menu, the relationships your site aid to instill – it’s everything fantastic, and it’s leading our son in addition to the family reckon that the subject matter is cool, and that’s highly pressing. Thanks for everything!

  6. I would like to convey my affection for your kindness supporting those people who require assistance with this important concept. Your personal commitment to getting the message up and down has been incredibly good and have truly encouraged some individuals just like me to realize their objectives. This interesting suggestions signifies a lot a person like me and further more to my peers. Regards; from all of us.

  7. I simply desired to appreciate you all over again. I do not know the things that I would have handled without the type of basics shared by you regarding such a field. It was before a very challenging matter for me, but taking note of the skilled way you processed the issue forced me to cry for fulfillment. Now i am grateful for your information and thus wish you know what a great job that you’re accomplishing teaching most people using your web blog. I am certain you’ve never encountered all of us.

  8. I enjoy you because of each of your efforts on this website. My aunt delights in conducting investigations and it is simple to grasp why. We hear all of the powerful tactic you present useful things via this web blog and therefore foster participation from the others on the concern while my daughter has been studying a lot of things. Take advantage of the remaining portion of the new year. Your performing a powerful job.

  9. I precisely needed to thank you so much again. I do not know the things that I might have worked on in the absence of the tactics shown by you relating to that theme. It was the intimidating case for me personally, but noticing a new professional avenue you treated it forced me to leap over happiness. I am just happy for your support and then expect you know what an amazing job you happen to be carrying out instructing the rest using your site. Most likely you have never come across all of us.

  10. I simply desired to say thanks all over again. I do not know what I might have worked on without the methods shared by you regarding that area of interest. This has been a scary dilemma in my position, however , finding out the specialised manner you managed the issue took me to jump over gladness. I’m happy for this help and as well , sincerely hope you realize what a powerful job you’re carrying out educating the rest through the use of a blog. I know that you’ve never got to know any of us.

  11. I really wanted to compose a message so as to appreciate you for the unique techniques you are writing here. My time intensive internet investigation has at the end been honored with wonderful information to talk about with my friends. I would express that we visitors actually are rather blessed to live in a perfect place with very many marvellous individuals with very beneficial suggestions. I feel really privileged to have discovered the webpages and look forward to some more exciting times reading here. Thank you again for a lot of things.

  12. Pingback: sbobet blackberry
  13. I want to express my thanks to the writer just for bailing me out of this matter. After scouting throughout the internet and finding proposals that were not pleasant, I believed my life was well over. Living without the answers to the issues you have resolved by means of this article is a critical case, and the kind which might have adversely affected my career if I had not come across your site. The understanding and kindness in touching all the details was crucial. I am not sure what I would have done if I hadn’t discovered such a thing like this. I can at this moment look forward to my future. Thanks a lot very much for your reliable and sensible help. I will not think twice to refer your site to any individual who needs and wants guidelines on this problem.

  14. I would like to voice my appreciation for your kindness in support of those people who should have help with this particular issue. Your very own dedication to passing the solution throughout appears to be unbelievably productive and have usually helped employees like me to get to their dreams. This important hints and tips indicates a whole lot a person like me and substantially more to my peers. Warm regards; from all of us.

  15. I intended to put you that bit of observation to be able to thank you so much yet again regarding the remarkable information you’ve discussed at this time. This has been pretty generous of you giving unhampered what exactly a number of people might have offered for sale as an e-book to make some profit for themselves, particularly considering that you could possibly have tried it in the event you considered necessary. These principles in addition served to become fantastic way to fully grasp many people have the identical zeal like my own to see a great deal more with respect to this issue. I think there are millions of more pleasant instances ahead for many who go through your blog.

  16. I simply needed to say thanks yet again. I am not sure what I would’ve implemented in the absence of the actual tactics contributed by you concerning my situation. Certainly was the traumatic case in my opinion, but looking at a expert approach you processed the issue took me to leap over fulfillment. I’m grateful for the service and thus hope you really know what a great job that you’re doing teaching people thru your web site. I am certain you’ve never come across all of us.

  17. I needed to write you that little bit of note to finally say thanks once again about the incredible guidelines you’ve contributed in this article. It is really seriously generous with people like you to allow freely just what many of us would’ve supplied for an e book to end up making some money for themselves, most notably considering that you could have done it in the event you considered necessary. Those tips in addition served to provide a great way to comprehend other people online have the identical dreams like my very own to find out good deal more regarding this condition. I’m sure there are millions of more fun moments up front for individuals that browse through your website.

  18. I not to mention my pals have been reviewing the excellent solutions located on your web site and the sudden came up with a terrible suspicion I had not expressed respect to the web blog owner for them. All the boys happened to be consequently joyful to study all of them and have in effect actually been loving them. Many thanks for really being indeed considerate as well as for opting for some outstanding information most people are really needing to discover. My personal sincere apologies for not expressing appreciation to sooner.

  19. I want to voice my gratitude for your kindness giving support to people that must have assistance with that subject. Your real dedication to getting the message all around had become surprisingly important and have in every case allowed some individuals much like me to get to their ambitions. Your invaluable tips and hints can mean a lot to me and further more to my peers. Thanks a ton; from each one of us.

  20. I simply wanted to thank you very much yet again. I am not sure the things I might have accomplished in the absence of those information shared by you directly on such question. Previously it was a troublesome concern for me personally, nevertheless witnessing a new specialized strategy you managed it took me to cry for happiness. Now i’m happier for this information and as well , hope that you comprehend what an amazing job your are doing training the mediocre ones through a blog. I know that you’ve never met any of us.

  21. I am just commenting to make you understand what a perfect encounter my friend’s child obtained visiting the blog. She figured out so many details, not to mention how it is like to possess an awesome helping character to have men and women very easily know certain impossible matters. You actually did more than our own expectations. Thanks for producing these priceless, trusted, explanatory and in addition unique thoughts on the topic to Lizeth.

  22. I happen to be writing to make you know of the incredible discovery my cousin’s girl gained checking your blog. She learned many details, which include what it is like to possess an incredible coaching style to let others with ease know precisely chosen tricky subject matter. You undoubtedly exceeded her expectations. Thank you for displaying those precious, safe, revealing and even fun tips about that topic to Gloria.

  23. Thank you so much for giving everyone an extraordinarily terrific opportunity to read in detail from this site. It is always very amazing and as well , full of a good time for me and my office mates to search the blog at the very least 3 times weekly to learn the newest tips you have. And definitely, we are at all times happy with your magnificent solutions served by you. Certain 1 tips in this post are without a doubt the most effective I’ve had.

  24. I have to show my appreciation to you for bailing me out of this particular challenge. Because of looking out through the search engines and getting solutions that were not helpful, I thought my entire life was gone. Being alive without the presence of strategies to the difficulties you’ve fixed through your guideline is a critical case, as well as ones that would have negatively damaged my entire career if I hadn’t discovered your site. Your main capability and kindness in dealing with a lot of things was important. I’m not sure what I would have done if I had not encountered such a solution like this. I am able to at this point look ahead to my future. Thanks so much for this specialized and sensible guide. I won’t think twice to refer your web sites to any person who requires recommendations on this issue.

  25. Nice post. I be taught something more challenging on totally different blogs everyday. It should at all times be stimulating to learn content material from different writers and follow just a little one thing from their store. I抎 desire to make use of some with the content material on my weblog whether or not you don抰 mind. Natually I抣l give you a link in your internet blog. Thanks for sharing.

  26. I must express thanks to this writer just for rescuing me from this crisis. Just after researching throughout the the net and finding thoughts which are not powerful, I thought my life was gone. Living minus the approaches to the issues you’ve fixed by means of this site is a critical case, and ones that would have adversely damaged my entire career if I had not encountered your blog. Your good ability and kindness in handling a lot of things was very useful. I’m not sure what I would have done if I hadn’t discovered such a point like this. I am able to now relish my future. Thanks a lot very much for this skilled and sensible guide. I won’t hesitate to refer your web blog to anyone who would need guide about this topic.

  27. I have to express my thanks to you for bailing me out of this type of problem. After checking throughout the world-wide-web and seeing solutions that were not pleasant, I figured my life was well over. Living devoid of the answers to the issues you’ve solved by way of your good article is a crucial case, as well as those which could have adversely affected my career if I hadn’t encountered the blog. That knowledge and kindness in touching every item was very useful. I am not sure what I would have done if I hadn’t come across such a stuff like this. I am able to now look forward to my future. Thanks so much for the impressive and results-oriented guide. I won’t be reluctant to refer your web site to anybody who needs and wants tips about this situation.

  28. I want to show appreciation to the writer just for rescuing me from this setting. Just after surfing around throughout the online world and coming across methods which are not helpful, I thought my entire life was done. Living minus the approaches to the difficulties you have solved through your main short post is a serious case, and those that could have adversely affected my career if I had not come across your site. Your personal understanding and kindness in playing with all the pieces was invaluable. I don’t know what I would have done if I had not discovered such a step like this. I can at this point look forward to my future. Thank you so much for your expert and amazing help. I won’t be reluctant to refer the sites to any person who ought to have tips about this subject.

  29. Pingback: pune call girls

Leave a Reply

Comment moderation is enabled. Your comment may take some time to appear.