NYFW: Snapchat filters takes centrestage on the runway
By Oluwakemi
Snapchat filters that are all the rave right now, took a walk down the runway literally at the ongoing New York Fashion Week, as most of the models, who walked the Desigual runway show came out with the filters painted on their faces.
Five of the models got the Snapchat treatment, looking like they were wearing the filters you know and love in real life (IRL). Makeup artists used MAC Cosmetics paint and pigment to create the filters on the models’ faces, while paper flower crowns and butterflies were carefully crafted and attached to two models’ heads. Here’s what these masterpieces looked like:
Inspired by the #NoFilter hashtag on social media, Gordon Espinet, SVP of makeup artistry at MAC Cosmetics and the lead makeup artist at Desigual, simply applied moisturizer to the models’ faces. He left everything else, like freckles or rosy cheeks, uncovered.
The makeup wasn’t the only social-media inspired part of the show. The nails, done by nail pro, Keri Blair, were inspired by social media, specifically trends from Instagram, like a rainbow nail, a silver and gold metallic nail, sponge ombré, unicorn holographics, and foiled nails.
“Desigual is all about texture, color, and accessorizing, and what a better way to do it than with nails,” Blair said on Instagram.
This show is proof that social media’s presence in everyday life is getting stronger by the minute — that and everyone looks flawless with Snapchat filters, even IRL.
Photos below:
Photo credits: Vogue
