Ibadan Ankara Fiesta: Clothes By Moray stuns with Igbalode Collection
The annual Ibadan Ankara Fiesta has always been the centre of attention. It was established as the core of the citys’ means of preserving the Yoruba heritage, and at the same time promoting the culture to influence the ingenuity of the new generation.
This year’s outing was an improvement on the previous ones, with a bigger venue, an increased number of fashion designers that exhibited their wears, and a stream of other artistic vendors that displayed products that amplify the essence of the fiesta.
However, a major highlight of the event was the impressive outing of Clothes by Moray, likened to making ginger the major ingredient in a meal and showcasing it in a different creative and original manner.
With the theme: ‘Ankara’, one of the fashion designers that delivered by elevating the fabric in all its designs, was Clothes by Moray. Led by Morenikeji Oke, the fashion outfit indeed delivered a good showcase of its distinct designs.
The term Igbalode, which in English interprets as ‘modern or new age’ was adequately represented in the collection, with varying designs that accommodate the Western fashion culture and fully represented the elegance of African textile and fabric, namely Ankara on this occasion.
The collection featured sportswear and formal wears made with Ankara fabric. But then, the hoodies and joggers, a fusion of the Ankara fabric and cotton, were the most sought-after at the fiesta.
The beauty and authenticity of the designs were further highlighted with customized scribbles that reflected in the logo or description of each set.
For the skirts, shirts and pants, the outfit created a fusion of Ankara with poplin and corduroy fabrics.
The pants for women were finely lined on the waist with Ankara fabric and in some on one side of the pants. The shirts were made with Ankara with the collars and front pocket made from other fabrics.
The most captivating factor is the way Clothes by Moray packaged and branded each piece. They were handed out to customers in Ankara-made tote bags that are reusable and which promote an eco-friendly environment.
It was indeed a display of exclusivity, creativity and innovation. Though, other brands did justice to their use of Ankara, Clothes by Moray ranked as one of the most outstanding brands that featured at the fiesta.
The term ‘Igbalode’ was manifested in all its designs as well as the use of fabric explored.
With brands like Clothes by Moray, the purpose for which Ibadan Ankara Fiesta was established was well achieved: to promote Nigerian culture through fashion and make Ankara an international commodity for export.