By Rita Okoye
Ready-to-wear fashion has drastically changed the way we shop—offering a balance between style, quick accessibility, and affordability. With ready-to-wear, customers can easily check a wide range of styles, sizes, and prices, purchasing garments that are immediately available to meet their needs.
What influenced this shift from haute couture to ready-made trends?
Why was there a switch?
The rise of ready-made clothing was significantly influenced by the Industrial Revolution, which began in the 18th century. This period brought advancements in textile manufacturing and garment production, allowing for mass production and the creation of ready-to-wear clothing.
The trend emerged in response to the ever-changing needs of consumers in the late 19th and early 20th centuries, when clothing was typically handmade and tailored to fit each individual.
As the fashion industry slowly resumed after disruptions, the demand for ready-to-wear outfits increased, especially among women who preferred the convenience and quick choices it offered. The rise in the ready-to-wear market is not slowing down—it’s only increasing by the day.
The global off-the-shelf market is expected to reach USD 793.4 billion by 2032, driven by growing consumer interest in fashion and the rapid expansion of e-commerce platforms that make a wide range of apparel easily accessible.
Eleganz Couture exemplifies the concept of ready-to-wear or off-the-peg fashion, making waves in the modern century. The reason isn’t far-fetched. With rising and evolving trends across all industries, the fashion industry is not left out. The Industrial Revolution, which kicked off in the 18th century, brought advancements in textile manufacturing and garment production, making the rise of ready-to-wear outfits inevitable.
Atinuke Mary Adeosun, a prominent fashion icon, stays at the forefront of the fashion world. She makes thoughtful decisions, crafting pieces that not only captivate the eye but also meet specific needs. This knowledge is infused into her creations, as seen in the 2020 Timeless Eleganz Collection.
When the world was grappling with a pandemic, shutting down and disrupting industries, the fashion world was also affected.
It became a moment to go back to the drawing board and emerge with stunning designs ready for the months ahead. As the world sought to keep surviving, it wasn’t just about existing but thriving; with professionals returning to work and pursuing their dreams in unique outfits.
Imagine a woman, dealing with the aftermath of COVID-19, returning to the grind without missing a beat or worrying about how she presents herself. That’s the Eleganz couture woman, understanding that dressing in a way that reflects professionalism and style sends signals to her mind that she is capable, competent, and ready to conquer whatever comes her way.
Atinuke isn’t just a fashion mogul but a determined entrepreneur, ensuring nothing is left off the rack when it comes to her craft. She inspires the modern woman with her designs, proving that fashion is a powerful tool in navigating the challenges of the modern world.
The Jayla Set
Inspired by the desire for versatility, the Jayla set captures the essence of the everyday woman—whether she’s in the boardroom, out for a night on the town, or at a casual gathering.
Atinuke mesmerises the modern woman with this outfit – the chic crop top and straight pants. The Jayla set is perfect for all occasions, effortlessly embodying the reason for off-the-rack fashion – accessibility and convenience – without compromising on elegance or making a bold fashion statement.
The vibrant emerald green of the Jayla top exudes luxury and refinement, symbolising class and timeless choice. The combination of a trendy crop top with classic straight pants bridges the gap between contemporary fashion and traditional elegance, making it a standout piece. The designer takes her intentionality with the design a step ahead with the use of the crepe fabric; renowned for its lightness and textured nature.
When the memo calls for a simple, free, yet fashionable piece, the Jayla two-piece set comes in handy. The exquisite use of colour and design—balancing the revealing top with the structure of straight pants—ensures that the outfit exudes confidence, turning heads as you walk into any room.
Paired with black heels, the outfit is elevated to portray femininity in the most beautiful way, perfectly complementing the fitted straight pants. This blend of confidence, modernity, and boldness makes the Jayla set a standout choice for the effortlessly stylish woman.
The Jasmine Jumpsuit
When a woman opts for a coloured outfit, it reflects an energetic personality, a desire to stand out, and a sense of adventure. In the fashion industry, bright colours are often used to express joy, optimism, and creativity.
Take the Jasmine Jumpsuit, for instance—this piece effortlessly combines femininity and dazzle. It features a fitted waist that flares downwards, paired with a medium-sized belt that adds a touch of formality to its casual vibe. Wrapped around the waist, the belt provides structure by highlighting the waist, ensuring a flattering silhouette. It’s the perfect choice for any woman who wants to look stylish without appearing too edgy.
Atinuke’s designs are crafted with precision, keeping in mind the needs of modern women. When comfort and quick style are priorities, a jumpsuit is a go-to option. The sleeveless design of the Jasmine Jumpsuit enhances its sleek and stylish appeal, making it a strong choice for women who want to make an impression while maintaining ease of movement.
With a crew neckline sitting closely around the base of the neck, this design embodies simplicity and versatility, making it a perfect choice for any woman. Its clean-cut hem covers more of the chest and neck area, offering a modest outfit option.
Allowing for comfort, as it doesn’t restrict movement. The Jasmine Jumpsuit is ideal for the woman who wants to stand out and make a bold, yet not overwhelming, statement. It’s cosy, exquisite, and perfect for any occasion- formal or casual, charmingly radiating beauty and confidence.
The Jimena Jumpsuit
A vibrant, eye-catching outfit often symbolizes freshness, energy, and vitality. In fashion, it’s typically associated with youthfulness, playfulness, and a bold personality. The Jimena Jumpsuit, designed with the modern woman in mind, embraces lemon green not just as a colour scheme but as an expression of emotion, setting the tone for an entire collection.
Atinuke masterfully utilises colour to showcase her artistic prowess, a skill evident in her tasteful and exquisite designs. The lemon green Jimena Jumpsuit is an exciting piece to own, capturing attention with its beautiful colours.
The V-neckline elongates the neck and highlights the collarbone, nodding to high fashion and a ladylike look. The neckline fits perfectly with the gathered overlay at the sleeves, creating a similar illusion with subtle cutouts—adding an edgy touch while balancing classic elements with a contemporary twist.
The gathered overlay drapes down effortlessly, offering a chic, carefree vibe for any occasion. The fitted hem just under the bust adds a feminine touch, accentuating the wearer’s shape as the lower part of the jumpsuit flows into a wide-leg flare. This design enhances the wearer’s height and provides a comfortable yet sophisticated silhouette, ideal for making a fashion-forward statement while maintaining an air of effortless grace and femininity.
The overall look, combined with the choice of fabric—crepe—the right styles, cuts, fitting and colour, exemplifies a unique sense of fashion sense, creativity, and style. This is the essence of Eleganz Couture. The entire collection is suitable for women of all sizes, from petite to plus-size, who are not constrained by body types, fashion trends, or the increasing demands of being a 21st-century woman who still wants to remain fashionable.
Times have changed, trends have evolved, and the pace has been set for the modern-day woman, who seeks relevance and convenience in her daily life. Eleganz Couture understands that fashion is a powerful form of self-expression, reflecting individuality and creativity.
When illustrating styles, fashion icons always consider how their designs will suit the consumer. The focus is on what matters most while ensuring that the items are suitable for all body types to promote inclusivity in fashion. Atinuke’s Timeless Eleganz Collection is particularly appealing to women who want to be demure, stylish, and mindful of their appearance. It strikes a perfect balance between simplicity and grandeur, offering both comfort and style.