By Yemisi Suleiman
The most potent element concerning any idea is passion. It drives every thought and dream to reality. For Bright BulusAdamu, his passion and creativity are two foundational elements that drive his motivation within the fashion industry.
The passion and motivation for fashion have led to the starting point of the clothing business. As a great way to turn his skills and creative ideas into an iconic career path, he has to his credit collections that speak to his knowledge and use of functional ideas to create designs and styles that are unique and environmentally friendly.
Traditionally, Bright Bulus is a designer who built his initial reputation by producing and supplying designs and styles across Africa. He is always at the forefront of design innovation, using fabrics merged with modern fashion and featuring vibrant colours.
The Collection featured vibrant colours such as royal blue, burnt orange, navy blue, and black, as well as a blend of recycled hemp and silk and regenerated fabrics emphasising the brand’s commitment to pushing women’s designs and wear forward.
However, the landscape of African women’s design and style has changed dramatically since the days of” Iro and Buba” new trends have emerged, and rapid turnover and consumption of new products by promoting frequent changes in colours and styles. The lines have been partially blurred between casual wear, business wear, and formal wear in women’s clothing, with designers like Bright BulusAdamu adopting fabrics with modern fashion and a sustainable approach. Models now walk briskly across fashion week runways in jumpsuits with monochrome prints combination and lace tops with bell sleeves paired with palazzo pants. This can have positive implications for sustainability because of the fast-paced trend cycles, which lead to decreased consumption and waste generation.
The 2022 collection included a range of delicate, outstanding two-piece designs that feature a jumpsuit with a monochrome print combination, a deep round-neck peplum blouse with Marie sleeves paired with loose-fit pants, a flair monochrome blouse with puff-sleeves paired with high-waist pants. A sleeveless blouse with a significant front bow effect, paired with straight-fitted pants, and a lace top with bell sleeves paired with straight-fitted pants, vibrant colours were a frequent feature, including royal blue, burnt orange, and navy blue. The different hues are lilac and sky blue. The other tastes allow clients to find pieces to integrate into their current clothing wardrobe.
The shades were baggier, and the design and styling were unique but with a sensibility of muted elegance. They merged into the new normal at a time when sustainability was viewed as necessary. And if you are a designer who cares about sustainability as a part of your values, as Bright BulusAdamu does, it can get sticky when trends or your clients aren’t aligned or aware of the impact it can have on the environment.
The accessories also kept the theme of sustainability and practicality alive, with comfort and usability as the primary consideration. The accessories add personality to each look and express your unique style. The designer openly adopted and incorporated jewellery within their looks. For instance, wearable fashion elements add a core creative outlet for the collection. Wearable are your distinctive headwear, bags, and belts, which often draw attention and attraction to our looks in more ways than we realise.
Bright BulusAdamu continues to take his knowledge of the Brand’s value and recreate it with a focus on sustainable practice. He describes his vision of his label, Mignonne Apparel, and the collection as tuned to the needs of today’s trends. Pushing the designs forward is a way to retail the classy women of today. These designs reflect the perfect blend of retro charm and contemporary style, ideal for the modern fashion enthusiast.