By Rita Okoye
In today’s world, dominated by fast fashion and rampant consumerism, it’s more important than ever to make conscious and responsible choices.
The mounting piles of clothing waste in landfills and the environmentally damaging pace of garment production highlight the urgent need for change.
Enter Aliyu Bala and his brand ROOTS & RUNWAY with their latest masterpiece: THE SPRING MAVAZI COLLECTION 2022.
This collection not only embraces eco-friendly fashion but also emphasizes the beauty and significance of ANKARA fabrics in our modern socio-environmental context.
Eco-friendly fashion, also known as sustainable or ethical fashion, is a powerful response to the ecological and social issues caused by traditional fashion practices. It considers every aspect of the fashion supply chain, from sourcing materials and manufacturing processes to the lifecycle and disposal of garments.
This shift towards sustainability has sparked innovation in design and production. Designers like Aliyu Bala are pushing the boundaries with inventive materials and techniques, creating a culture of creativity that beautifully marries style with sustainability.
ROOTS & RUNWAY’s SPRING MAVAZI COLLECTION 2022 is all about comfort without sacrificing style.
From chic Ankara gowns to effortlessly stylish loose-fitting dresses, this collection brings a refreshing ease with detailed tailoring that offers both elegance and comfort for any occasion.
The vibrant neon Ankara shades and earthy, muted tones create an eclectic mix of colors that allow for personal expression and creativity. Its the perfect time to experiment with nature and embrace both bold and understated Ankara fabrics.
Aliyu Bala’s SPRING MAVAZI COLLECTION 2022 is a stunning example of sustainable fashion, using storytelling through Ankara fabrics to create garments and accessories that have captivated the global fashion scene.
Bala and his brand, ROOTS & RUNWAY, are renowned for their exquisite Ankara designs combined with fabrics like lace and crepe.
Since 2017, they have been at the forefront of high Ankara fashion, championing sustainability and innovation.
This season, industry professionals like Aliyu Bala have the opportunity to make stylish and sustainable choices. By embracing elegant yet comfortable fashion trends, exploring eco-friendly materials like Ankara, and running fashion businesses with a sustainability focus, they set a powerful example.
And for the conscious consumers and clients supporting these initiatives, this season promises a blend of style and social responsibility. Let’s celebrate fashion that not only looks good but also helps our planet.