On Tuesday 25th July 2023, the Bacardi-Martini Nigeria gathered their key stakeholders and trade partners for an afternoon of celebration and networking as they launched the 160th anniversary campaign of Martini.
Birthed in Italy in 1863, Martini has become synonymous with being an Iconic, sophisticated and celebratory Brand with focus on being the Bubbly of choice for celebratory occasions and moments that matter to target consumers.
The event, which was held at Radisson Blu Ikeja GRA, kickstarted the round of activities planned to celebrate Martini’s 160th year of delivering great taste globally. Given the significance of this anniversary, Martini confirms a 6-month long celebration that will include activations through all channels.
Thomas Olumagin, Head of Marketing, emphasised the importance of launching the campaign by hosting stakeholders who made up their distribution chain. “We wanted to bring all the stakeholders that have been pivotal to our success in Nigeria. Without you, there’s no us,” he described.
During the course of the event hosted by Victory Wilson, the official logo for the 160th anniversary campaign was unveiled. The recognisable Martini logo, which features a ball and bar that represent pleasant warmth through the body, now has the message of the 160 years wrapped around it.
One of the major announcements by Anie Ekwere, Customer Brand Manager at the trade launch event was that the 5-month Martini 160th campaign will conclude with a grand festival in November, the first of its kind for the Martini brand in Nigeria. The celebratory festival is scheduled to hold in Lagos in December and will be the grand event to cap a series of designed plans commencing now to drive sales of Martini Rosé across channels through giftings, tastings, events and more from July to November.
Ultimately, Martini has plans for activities that translate to more sales across the market, as well as events to celebrate the milestone anniversary.
