By Yemisi Suleiman
It was all about luxury and pure finesse, when celebrities and perfume enthusiasts turned up in all shades of glamour for the Seinde Signature and Pana Dora Sweden Exclusive Launch.
Held at the at the lounge of Providus Bank, Victoria Island Lagos, the upscale event was organised by the CEO of Seinde Signature, Olufemi Olaseinde Olusola, to formally introduce Pana Dora Sweden, an exclusive niche perfume designed as a fragrance art and nature to the Nigerian market.
Speaking at the event, the Brand Manager, Seinde Signature Oreoluwa Olusola said: “We are launching Pana Dora for the first time here in Nigeria and from the acceptance by lovers of niche perfumes, the brand is bound to be a topnotch. The idea is to have Pana Dora Sweden become a household name and this in turn would amount to an upturn in the sector here in Nigeria.”
Founder Pana Dora Sweden Ibrahim Al Zouabi, who came in all the way from Sweden said Pana Dora Sweden was inspired by fragrances from the Swedish culture and nature. “The uniqueness is that the fragrances are handmade in-house without outsourcing ingredient.We focus a lot on quality. Our target is to have exposure in the Nigerian market and have Nigerians explore our twelve fragrances with unique scents. Pana Dora perfumes comes with fragrances that improve lifestyle beyond just smelling good but also to relieve stress that gives peace of mind based on the combination of nature ingredients. This in turn affects daily life positively.”
Highpoint of the event was the auction of the Pana Dora Sweden premium set, a limited edition of the fragrance and Glenfiddich 26years old whiskey, both bought by CEO of Gymt Fashion Academy Princess Kelechi Oghene at 2,2 milion.
It was an excellent evening with good music, luxury chops, with guests sampling different variants of the new fragrance, and mingled through the night.
Below are photos from the event.
