By Yemisi Suleiman
Seinde Signature, Nigeria’s leading niche perfume stockist, has announced an exclusive partnership with Toke Makinwa Perfumes. The collaboration was unveiled at a media event in Lagos, attended by Toke Makinwa and her team.
Seinde Signature will be the sole stockist of the Toke Makinwa Perfume range, featuring three variants: Vogue, Dive, and Intense. These French-crafted perfumes cater to diverse tastes, boasting top notes of floral, jasmine, cinnamon, pink pepper, black currant, and grapefruit.
Toke Makinwa, a celebrated lifestyle queen and media personality, expressed excitement about the collaboration. “Seinde Signature’s reputation for selling niche perfumes and their accessibility make them the perfect partner. Customers can now experience and purchase my perfumes firsthand.”
Toke revealed that developing the perfume brand took three years, ensuring perfection. Since its launch in May 2024, the brand has consistently sold out, with an overwhelming reception. “The acceptance has been mind-blowing, even in the diaspora. It’s clear that people prioritize how they smell and look, regardless of circumstances.”
The partnership combines Seinde Signature’s high-quality perfume reputation with Toke Makinwa’s aspirational fanbase. The Toke Makinwa luxury perfume range will be available exclusively at Seinde Signature Salon de Parfum branches nationwide, with strategic promotions planned across Nigeria.