Swarovski Nigeria recently solidified its luxury retail footprint in Lagos, with the official opening of its Palms Lekki store.
The brand also welcomed social media influencers Enioluwa Adeoluwa and Efe Irele to its family of brand ambassadors.
Both influencers bring unique voices and strong connections to Swarovski’s Nigerian audience, reflecting the brand’s commitment to collaborating with individuals who embody style, elegance, and modern luxury.
Speaking at the event, the Regional Sales Manager for Sub-Saharan Africa at Swarovski, Jonathan Minter, emphasised Nigeria’s importance in Swarovski’s African expansion strategy. “Nigeria is a key market in Swarovski’s African expansion strategy. With a growing middle and upper class, our goal is to blend Swarovski’s global heritage with localized marketing to make it a leading brand in Nigeria.”
Chika Nnadozie, Head of Marketing at Polo Limited, Managers of Swarovski Nigeria, highlighted Swarovski’s global reputation for its crystals, gemstones, jewellery, and accessories, and shared insights into the brand’s strategic direction in Nigeria. “Our promotional efforts will include targeted in-store activations, influencer collaborations, and digital campaigns, all carefully designed to resonate with the Nigerian audience. By partnering with Enioluwa Adeoluwa and Efe Irele, we aim to strengthen Swarovski’s cultural relevance and connection with the local market.”
While highlighting the strategic partnerships with Adeoluwa and Irele, Nnadozie noted that the influencers embody style, elegance, and modern luxury, reflecting Swarovski’s commitment to connecting with Nigeria’s audience.