Clement Joseph, The Creative Director of ISB Originals recently unveiled a new series of Street-wears in his new collection offering different exciting options to fashion enthusiasts and the general public.
In line with formally giving many the experience of this collection ISB Originals Maison, Lekki was opened.
Centered in Lekki Phase 1 the Maison is the first of its kind in that location offering street wears in the most artistic atmosphere and vibrant energy. The entire store gives an experience like no other further making everyone get a feel of the creative side of the brand.
The newly unveiled collection introduces a range of bold, versatile, and stylish pieces designed to reflect both individuality and urban culture. Leading the lineup are the “Utility Sport Shorts” built for comfort and function while maintaining a sleek street-ready aesthetic. Alongside these are the “Logo Tees” clean yet expressive staples that give a nod to brand identity with effortless wearability.
Denim takes a fresh edge with the “Washed Black Denim Pant” crafted with a rugged finish for a timeless yet modern look, while the “Monogram Jeans” bring a more elevated vibe with signature detailing that instantly stands out. For layering, the “Signature Heavyweight Hoodie” combines warmth and street flair, and the “TW12 Love Hoodie-Jacket” reimagines the hoodie silhouette with a jacket twist, merging style and utility seamlessly.
Statement outerwear shines with the “All-Eyes” Patch Puffer Shirt, a bold, eye-catching piece that balances insulation with unique design, while the “Volt Armor ISB Original Armless” pushes boundaries as a futuristic streetwear staple. Similarly, the “Hybrid Tension Longsleeve Shirt” plays with structure and fit, offering a versatile style option that’s equal parts innovative and practical.
Rounding out the drop is the “Surge Tracksuit” an electrifying set that captures the energy of modern streetwear with dynamic cuts and contemporary details. Each piece in the collection tells its own story while collectively shaping a wardrobe built for expression, confidence, and culture.
Since its official opening, ISB Originals Maison has quickly become a cultural hotspot, attracting a wave of high-profile celebrities and influencers. From football stars like Victor Osimhen and Victor Boniface to entertainers such as BOVI, Yhemo Lee, Cubana White Lion, Erigga, and Odumodublvck, the brand’s maison has welcomed some of the most influential names in sports, comedy, and music. Their presence not only amplifies the visibility of ISB Originals but also reinforces its authenticity and strong connection with street culture and the youth-driven fashion movement.