Adebola Williams now Marketing Director Promasidor Nigeria
Marketing and communications Amazon, Adebola Williams has joined dairy giants, Promasidor Nigeria as its Marketing Director.
Before her appointment, Adebola was General Manager, Marketing for food conglomerate, UAC Foods.
She will be coordinating marketing direction as well as driving business growth for Promasidor.
Prior to her stint with UAC Foods, Adebola, who is a marketing practitioner with over 14 years of experience across marketing management (brand development and brand building), advertising and content development, brand activation and events, and media management (traditional and digital), was the Category Lead, Gum & Candy, West Africa, for Mondelēz International.
Her professional journey which also involved stints at Leo Burnet (Rosabel), DDB Lagos, and Pernod Ricard has seen her drive business growth for several brands in the FMCG (beverages, gum, candy, seasoning, and personal care), premium and luxury wines and spirits, telecoms (MTN and GLO), and the financial industry through effective brand commercial and communication strategies. She has also led the successful execution of projects influencing product sales, and tracking of Return on Investment (RoI).
She is a founding member of A Whole New Life, a team of professionals dedicated to empowering children in orphanages with educational opportunities.