In an effort to tackle the rising health risks associated with skin bleaching, the Nigerian Association of Dermatologists (NAD) has launched a nationwide public awareness campaign to encourage Nigerians to embrace their natural skin tone and prioritise their health.

The campaign, themed “EmbraceYourSkin”, was unveiled at a press conference hosted by Eucerin at the LUTH Dermatological Clinic, LUTH Annexe, Harvey Road, Yaba, Lagos.

NAD decried the growing public health crisis posed by skin bleaching, a practice that involves intentionally lightening the skin through topical products, cosmetic procedures, oral tablets, and even intravenous treatments.

The association noted that while lighter skin is often perceived as more desirable or socially advantageous, the medical risks associated with bleaching are severe and far outweigh any perceived benefits.

L-R. Dr Chukwuka Ifeanyi Robert; Dr Faiza Sadauki, Dr Ehiaghe Anaba, Prof Altraide Daseltima,  Dr Ayesha Akinkugbe, and Dr Gboyega Olarinoye

Speaking at the event, which was attended by dermatologists, health advocates, journalists, and stakeholders across the healthcare and beauty sectors, Prof. Dasetima Altraide, NAD President, said: “Skin bleaching is not just a cosmetic choice. It is a health risk with severe complications.

“The practice has been linked to rising incidences of skin cancers, treatment-resistant fungal infections, destruction of the skin, allergies, and damage to vital organs such as the liver and kidneys. Alarmingly, even children and unborn babies are being exposed to harmful products, often before they can say no. In fact, there have been instances of pregnant mothers ingesting substances to lighten their unborn children.”

Prof. Altraide reiterated the association’s commitment to combat the crisis, saying, “Our mission is to educate, protect, and empower Nigerians to embrace their natural skin tones. Pharmacists, regulatory bodies, the media, and every Nigerian have a role to play. Together, we can dismantle the false narratives that have unfairly labelled dark skin as inferior.

He urged pharmacists and regulatory agencies to ensure harmful bleaching agents are not readily accessible over the counter, while also calling on the media to amplify accurate information that reshapes the long-held false narrative that has labelled natural dark skin as inferior.