By Yemisi Suleiman

DIDI Creations the exquisite luxury brand is launching their one week Pop Up Shop at 125 New Bond street, London. W1S 1DY.
Begining today May 29th to June 4th, the Pop Up will showcase amongst other collections, Didi’s latest two capsule collections, which will be unveiled at the venue.

Attendees are invited to a Pre-launch cocktail event; 3pm-6pm, May 29th 2023. This is before shop becomes open to the public. The Pop Up Shop will focus 100% on creating more brand awareness, sharing the stories behind each collection and trying to attract new target audiences.

There will be a chance for guests to indulge in the selfie culture, by posing in front of our hand painted Bag Mural Selfie Wall. They will also get a chance to win a competition by participating in taking selfies.

Founded in 2012 by Tina Ugo, the Southend, Essex based brand is known for creating colourful and statement timeless pieces using sustainable materials. According to Ms Ugo “this will be our first Pop Up shop on New Bond street and we’ve chosen this spot because it is the perfect location for us to tell the story behind our new collection in a more engaging way to our audience and art lovers.”

Describing the latest collection the designer says “We commissioned an artist to create these wearable art pieces. The “Ezinne” collection is all about celebrating motherhood and the numerous faces/roles of a mother. It’s inspired by our brand’s aesthetic and our founders love for arts.
EZINNE means “Good/sweet/cherished mother/woman; virtuous woman; woman of honour”. It is a name often used by the Igbo tribe in Nigeria.” she concluded.