By Rita Chioma

There are unconfirmed reports that Sicong, the only son of China’s richest man, Wang Jianlin, worth $30 billion according to Forbes, made the news again for pampering his dog – Coco, the Alaskan Malamute by buying the dog “eight iPhone 7 handsets.”

The pictures emerged on China’s social media and it shows Coco posing next to a stack of eight boxes believed to contain a phone in each, but nothing concrete to prove they were phones inside the cartons.

In China, an iPhone 7 costs 6,988 yuan (£803) while an iPhone 7 Plus costs 7,988 yuan (£918).

Sicong who is also a successful businessman and China’s most eligible bachelor, refers to his pet as “The dog princess of the people.’