By Sewe Ishola

Make-up brand, Maybelline has unveiled its first ever male brand ambassador, Manny Gutierrez.

Twenty-five years old, Gutierrez was named Maybelline’s Brand Ambassador in 2016.

Gutierrez has more than 3 million followers on Instagram.com and 2 million followers on Youtube.com, where he posts makeup tutorials.

“2017 you are off to an AMAZING START OMG! Honestly I couldn’t be more honoured… thrilled!” Manny said on Instagram to unveil his new mascara advert with the beauty giant.

He said  he was raised in a “liberal Mormon” family and had become interested in make-up when he was a child.

“I wanted to play with eyeliner and makeup while other boys were playing with GI Joes,” Manny told Marie Claire last year.

“So it was kind of tough for me because I didn’t really understand why I wanted to play with the ‘girl’ things rather than the ‘boy’ things.”

This development is coming soon, after another make up brand, CoverGirl, unveiled it’s first cover boy last year.