From contractions to contouring! Women now apply make-up during labour
There are some occasions in life where looking good is the last thing on your mind, and you might think that giving birth would be one of them – but not for these ultra-glamorous mothers.
Research has found that 68 per cent of British women put on make-up the day they gave birth, thanks to the pressure of looking good for the birth announcement in a social media post just three hours after the baby is born.
Two-thirds of mothers-to-be, aged 18 to 31, will also invest in beauty treatments ahead of the big day, with half gett
ing manicures or pedicures, and a third opting for spray tans and blow drys.
And it seems as if post-birth beautifying is a global trend if these Instagram snaps, shared by new mothers from around the world, are anything to go by.
Some shared photos of themselves perfecting their contouring in between contractions, while others went for the full glam squad treatment as soon as their new arrival was safely delivered.