How to sell your business to new clients
Normally when you start your business, the first people to support you as your clients, investors are usually friends and family. It is important to note that business cannot survive solely on the support and patronage from them. You need more people outside your usual circle to support your brand.
Find below what you should do sell your business beyond friends and family:
*Get friends and family members to recommend your brand
It is one thing for them to buy from you but it is another thing for them to sell your brand. You can tell your brother to talk to his friends about your brand, also ask your cousin to recommend you to her colleague. This way, your business grows outside your network.
*Use social media effectively
Social media is one of the best ways to connect with clients locally and globally. Are you using your Instagram, Facebook and Twitter pages effectively? Try growing a community instead of just asking people to buy from you.
To connect with people who aren’t just friends and family on social media, you need to offer valuable content to them. Also connect with social media influencers to help spread the word
*Offer great service
Friends and family may patronize you because they love you, but other clients will patronize you because of the value they get by what you do. Whenever you get a new client, make sure you deliver excellently.