Vanguard Allure

Top Menu

  • Vanguard

Main Menu

  • Home
  • Allure Magazine
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
  • Vanguard

logo

Vanguard Allure

  • Home
  • Allure Magazine
    • Debola Israel-Bolarinwa: Driving Cyber Consciousness

      July 14, 2025
      0
    • Queen Ronke Ademiluyi Ogunwusi: Championing African creativity

      July 6, 2025
      0
    • Couture Legends

      June 29, 2025
      0
    • I've unlocked a new side of myself - Rebecca Afolabi, Former Miss ...

      June 22, 2025
      0
    • Mudi Africa@32: Clothing Generations

      June 15, 2025
      0
    • Couture as Counter-Narrative: Paul Williams and the Architecture of Cultural Memory

      June 10, 2025
      0
    • Temitope Ayobami Ogunseitan: Advancing Sustainable Fashion

      June 8, 2025
      0
    • Chioma Chukwuka Akpotha: Beyond The Spotlight

      June 1, 2025
      0
    • Tope Mark-Odigie: Living to Impact

      May 25, 2025
      0
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
    • Purp Crowned Winner of Nigerian Idol Season 10

      July 14, 2025
      0
    • Allergan Aesthetics Redefines Beauty Standards with Nigerian Market Entry

      July 6, 2025
      0
    • Africa Launches Groundbreaking Reality TV Show to Crown the First “Queen of ...

      July 4, 2025
      0
    • NGO calls for dairy products introduction in school feeding programmes

      June 18, 2025
      0
    • Couture as Counter-Narrative: Paul Williams and the Architecture of Cultural Memory

      June 10, 2025
      0
    • Paul Okoye raises concerns about negative effects of social media

      May 29, 2025
      0
    • Healthcare deficiency heightens vulnerability among girls, NGO warns

      May 28, 2025
      0
    • CDSS Ojo alumni boost learning efficiency in their alma mater

      May 22, 2025
      0
    • Sanwo-Olu hosts Guinness World Record holder, Ayelabola Ololade

      May 13, 2025
      0
  • GRATITUDE: How thanksgiving changes everything

  • Oxtail Peppersoup: The Perfect Dish for a Rainy Day

  • SKINCARE ADDICTS SWEAR BY THESE FOUR INGREDIENTS

  • SAFE SEX PRACTICES

  • MENTAL HEALTH BENEFITS OF EXERCISE

EventNews
Home›Event›Beauty West Africa exhibition – boost for local zone

Beauty West Africa exhibition – boost for local zone

November 4,2019
Share:

 

Beauty West Africa (BWA) is set to open on November 20th in Lagos with over 200 exhibitors, almost double the number taking part in the launch event last year.

Beauty West Africa exhibition boost for local zone

Such is the increased demand for space, the event organisers have expanded the international trade show into two halls at the Landmark Centre on Victoria Island. One outcome is that the zone dedicated to local SME beauty and cosmetics businesses will be bigger.
Having quickly established itself as the ‘must attend’ event in the West African cosmetics and beauty calendar, BWA 2019 will run from November 20th to 22nd with over 4,500 visitors expected. While the show is aimed at anyone who works in the beauty industry, the third day of the event will be open to the public. Admission is free.

 

BWA is organised BtoB Events. Following the launch of BWA last November, the company has since successfully launched Food and Beverage West Africa and the West Africa Automotive Show, all in Lagos. BWA has two new Gold Sponsors, international fragrance brand Lyla Blanc and the hair product brand Cantu.

 

Responding to the increased interest, Managing Director Jamie Hill said: “We are excited to see the major growth in the local participation for the second edition of BWA. We have extended the SME zone to spread across both halls which underlines our passion to support local Nigerian business.”

 

BWA has also collaborated with the Bank of Industry to help support access to finance through the BoI by facilitating applications through the BWA website. Another draw for visitors is the conference, organised in partnership with Compass Consulting, with a number of international and local beauty industry leaders lined up to speak.
While Nigerian businesses represent a third of exhibitors, the international component means around 20 countries are represented. China, Egypt, Indonesia, South Africa, and Thailand will all have national pavilions, and a number of exhibitors are returning.

 

Naturally Tribal Skincare is one. Shalom Lloyd, its Founder and Managing Director, describes her company as “a proudly British brand with a Nigerian heritage which speaks to our diversity and international reach. Our focus is global with a soft spot for Africa!”
She regards BWA as being “genuinely the only ‘Gold Standard’ exhibition targeted at the West African beauty market. Naturally Tribal attended the first BWA show in Lagos last year and coming back in 2019 says it all!

 

“We believe that Nigerian businesses are looking for companies that are ready to do business. Overseas exhibitors need to understand the market in terms of culture, pricing and how business is done generally in Nigeria. It is all about value for money and products with the right documented and proven efficacy and safety – Naturally Tribal Skincare is ready to do business in Nigeria.”

 

Ms Lloyd is looking forward to the diverse range of products that will be on show at BWA. “From body scrubs and polishes to body foods, the BWA forum allows the showcasing of innovation in the beauty industry,” she said.
In June 2017, Naturally Tribal Skincare became a Commonwealth Export Champion for the Third Cohort of the CommonwealthFirst programme which champions SMEs. “We are now one of the 100 outstanding British businesses selected for the distinguished CommonwealthFirst Export programme representing some of the best in terms of variety of innovation and excellence that the UK SME sector has to offer the world,” said Ms Lloyd.

 

“Our business goes beyond the Naturally Tribal range of skincare products and now gives us the chance to make a real difference, improving the lives of women in Africa who make the high-quality shea used in our products. We are building infrastructure, employing local talent in Esan, Niger State, Nigeria, which will create a source of income for many locals through our trade and investments.”

Another returning international exhibitor is McBride Research Laboratories Inc., the US-based company behind Design Essentials Hair Care Systems. The Afro-American owned family business has been manufacturing and selling quality hair care products for textured hair throughout the Americas since 1990, but is now venturing across the Atlantic.

“The value of a trade show like Beauty West Africa is a key component in our strategy to grow our international business as it offers the prospect of connecting with potential trade to grow this area of the market,” said Sharon Thompson, International Marketing Manage EMEA at McBride Research Labs.
“BWA offers a viable platform to showcase our brand to potential distributors, professional stylists and hair care enthusiasts from across the region at one unique venue location,” she said. “Nigeria’s vast population and vibrant business environment poses huge prospects for our business model and industry sector.

“Our return to BWA year on year demonstrates our alignment with this understanding and just how exciting and promising the Nigerian opportunity is for our company … we are looking to Nigerian businesses as potential partners, especially those who understand the needs of the Nigerian clients they supply including trends, the business culture and expectations.
“We not only seek to build viable business through solid partnerships with distributors, traders and salon owners with the sale of their products within the Nigerian market, but there is a strong ethos of supporting businesses by way of investing in education,” said Ms Thompson.

“We offer training through symposiums and workshops to hair stylists on hairdressing techniques, the science of hair and hair products and better business practices. This demonstrates that as a company our business model is built on a two-way partnership and that we care about the business of those who invest in our brand.”

TagsBeauty West AfricaEVENTexhibition
Previous Article

Niniola receives payment for featuring in Beyonce’s ...

Next Article

Actress Tonto Dikeh delves into fish farming

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Related articles More from author

  • Allure MagazineBeautyEntertainment

    Cross-Dresser, Bobrisky thrills fans with new look

    April 16, 2018
    By CHIOMA
  • Adetola Juyitan
    Allure MagazineEvent

    Adetola Juyitan Opens Event Centre

    October 23, 2016
    By allure1
  • EntertainmentEvent

    Kennyblaq On Fire For Second Edition Of His Award-Winning Show “The Oxymoron Of Kennyblaq”

    June 19, 2018
    By CHIOMA
  • Allure MagazineEvent

    Faces at Zikel Cosmetics Lagos Beauty Expo

    August 26, 2018
    By CHIOMA
  • EventsNews

    MOËT & CHANDON AND FILMHOUSE CINEMAS PRESENT #THEFILMGALA 2019

    January 14, 2019
    By CHIOMA
  • EventsLifestyle

    Wanneka to host glamorous event unveiling Super Pack Hair

    May 20, 2019
    By CHIOMA
0

  • Fashion & Style

    Sophistication Redefined: Yemi Shoyemi’s Occasion Wear Debut

  • EntertainmentNews

    Hardship: We watch BBNaija to reduce depression – Viewers

  • EntertainmentNews

    Dakore Akande Recounts Battle With Postnatal Depression

  • 5312
    Followers
  • 0
    Likes

Timeline

  • July 14, 2025

    GRATITUDE: How thanksgiving changes everything

  • July 14, 2025

    Oxtail Peppersoup: The Perfect Dish for a Rainy Day

  • July 14, 2025

    SKINCARE ADDICTS SWEAR BY THESE FOUR INGREDIENTS

  • July 14, 2025

    SAFE SEX PRACTICES

  • July 14, 2025

    MENTAL HEALTH BENEFITS OF EXERCISE

Categories

Subscribe to our Newsletter

Sign up to receive email updates and to hear what's going on with our magazine!

  • Recent

  • Popular

  • Comments

  • GRATITUDE: How thanksgiving changes everything

    By CHIOMA
    July 14, 2025
  • Oxtail Peppersoup: The Perfect Dish for a Rainy Day

    By CHIOMA
    July 14, 2025
  • SKINCARE ADDICTS SWEAR BY THESE FOUR INGREDIENTS

    By CHIOMA
    July 14, 2025
  • SAFE SEX PRACTICES

    By CHIOMA
    July 14, 2025
  • Chioma Jesus, Sammie Okposo, Midnight Crew set for #THUGGLA2018

    By CHIOMA
    April 24, 2018
  • American rapper, Kendrick Lamar wins Pulitzer prize for 2017 ‘Damn’ album

    By CHIOMA
    April 17, 2018
  • Afrobeat singer, Seun Kuti drops new album titled ‘Black Times’ 

    By CHIOMA
    April 23, 2018
  • Actor, Yul Edochie declares intention to run for presidency

    By CHIOMA
    April 23, 2018

Entertainment

  • July 14, 2025

    Priscilla Ojo Embraces Islam After Marriage

  • June 28, 2025

    Kayode Peters dies in Canada at 49

  • June 3, 2025

    Abiola Adebayo confirms separation from husband 

  • May 21, 2025

    ‘Prophet Suddenly 3’ Shatters All-Time Record for a Christian Film — 1 Million Views in Just 48 Hours

  • April 15, 2025

    My greatest problem in life is ‘love’ – Beverly Osu

Follow us