As a start up with so many big ideas, no one cares about your idea.

Reminiscing about how Iroko TV became a brand, Jason Njoku advises start ups to know they might be alone at the start.

People might question your sanity and ask your questions if it’s valid.

He also believes that after working so hard, one has to enjoy their lives  without reservations.

According to the start up investor who posted a picture of when he started off back in 2010.

He wrote ;

“12/02/2010 – for 13mths I sat in this room alone. No team no nothing.

I left the apartment maybe once a week. My earnings were $100/month building the first Iroko product – NollywoodLove.

My friends were scared about my unhealthy obsession with ‘making it’. Was it worth it?”

He also added,

” Its my 39th birthday this week. I’m taking some serious trips down memory lane. People will tell me to be humble and not enjoy life. Nah. I walked through walls. Fully optimised for happiness. It that offends you. So be it.”

In conclusion he said ;

“No one cares about your idea. Your mum supports you because she is your mum.

But she doesn’t really care about your startup.

If you are the lucky minority to have a partner whilst starting, then s/he doesn’t really care too. I wrote this almost 7 years ago.”

Jason Njoku is married to Nollywood Actress Mary Remmy Njoku.