Darling Nigeria partners Patoranking on Black Girl Magic
Leading hair extension manufacturer, Darling Hair, has partnered with Nigerian Reggae-dancehall singer and songwriter, Patoranking on his hit single – Black Girl Magic, for their latest television commercial.
The Black Girl Magic music video features African women in Darling Hair products expressing their beauty, splendor, and strength, while celebrating the magic they bring.
To celebrate the partnership, Darling hosted an official launch party last Tuesday tagged, ‘Black is Beautiful’ at the Civic Center, Victoria Island, Lagos.
There was a major reveal of Darling’s latest influencers; guest appearances from celebrities like Toke Makinwa, Diane Russet (ex-BBNaija housemate), Queen Darerah, Adedoyin Adel, Juliana, Mo’Cheddah and many others.
The Marketing Head of West Africa Godrej Nigeria, Ayodele Otujinrin said, “The company’s partnership with Patoranking on Black Girl Magic, reiterates its commitment to promoting the beauty of African women through gorgeous, trendy and affordable hairstyles. We are focused on touching lives through our products, our partnerships and empowering stylists through our Darling Academy Programme”