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Home›Fashion & Style›FASHION REVIEW; THE RISE OF AFROFUTURIST COUTURE

FASHION REVIEW; THE RISE OF AFROFUTURIST COUTURE

February 12,2022
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By Yemisi Suleiman


Some collections arrive with a presence, loud and proud of themselves, and do not follow the norm. Instead, they shape visions and create their own standards.

Geovante’s 2022 collection is one of those rare moments in fashion where culture, creativity, and imagination blend.

Every piece stepped out of a dream where African stories were told.
Born in 2019 in Ghana, Geovante is not one to play it safe. It has been crafting a new kind of African fashion, one that is bold and rooted in meaning.

At the centre of this movement is its Creative Director, Eshun George. His love for fashion didn’t come from big schools or glossy books. It started at home, at just 13. With a pair of scissors, his mother’s Kente, and a sharp eye for shape, he fleshed out his design prowess. He saw the possibilities in every fabric. That early practice turned into skill. And that skill grew into Geovante.


What makes this brand different is not just the clothing but the thinking behind it. Geovante doesn’t just design for beauty; it designs for story. It asks big questions with small stitches. What if the African woman were not seen as soft, but as strong? What if tradition were not a limit, but a starting point? What if fashion didn’t only follow history, but rewrote it? These are the kinds of questions that live in the seams of this 2022 collection.


This collection speaks to Afrofuturism. Afrofuturism is about honouring the past while imagining the future. It paints pictures of tomorrow using modern designs. And in fashion, Afrofuturism often means garments that are forward-looking and rich with meaning.


Geovante’s 2022 collection leans fully into this idea. The pieces are not made to blend in. They are made to stand tall. Expect rich textures, surprising shapes, and silhouettes that feel ceremonial yet fresh. There are elements of royalty in every design. This is not fashion for the quiet. It is fashionable for the woman who leads. The woman who walks into a room and makes it hers.


In many ways, this collection is not just about what we wear. It’s about what we carry. We carry the stories of our mothers and the history of our ancestors. Geovante’s 2022 line does not ask women to let go of those things. Instead, it invites them to wear it all beautifully.
So now, let’s step closer. Let’s look at the pieces one by one. Let’s see how Geovante shapes fabric into feeling, and feeling into the future. This is not just a collection, it’s a language. Let’s begin.

The first piece in the collection is a formal wear with a dramatic feel. It offers a structured and sharp feel with an unexpected drama of ruffled hems.


Sleeve and Neckline
This design has long, fitted sleeves with crisp cuffs. The cuffs make the top half sophisticated, adding to the overall elegance. The neckline has a bow that adds a touch of romance, turning the look from plain to standout. But the bow can feel a bit too much on people with fuller chests. A lighter fabric or a bow you can take off would make it easier to style in more ways.


Silhouette
The cut is daring yet balanced. The top neatly hugs the frame, and it meets the pants at just the right point. Then the clean, tailored trousers suddenly bloom into wide, ruffled hems. It’s unexpected and delightful. Still, this detail at the ankle might not flatter every figure or height. On petite wearers, the flare could appear bulky or shorten the legs. A slightly smaller volume at the hem would keep the drama while widening the appeal.


Craftsmanship
The tailoring is precise. It infuses sharp seams, clean stitching, and an attention to proportion that can’t be missed. The fabric choice for the pants feels. The stripes on the blouse are perfectly aligned, showing a strong command of construction.

However, the bow’s attachment looks slightly bulky upon close inspection. Refining the finish there would enhance the polish. Also, the pant hems may benefit from reinforced structure to prevent sagging over time.


Retail Readiness
This look is bold, but it’s also practical enough to live in the wardrobe of a confident city woman. It’s for the woman who wants more than simple, everyday outfits. The style is strong. You can wear it with heels, boots, or even switch things up with a leather belt. Still, there’s one thing to note. The flare is big, so getting the length just right might be tricky. That could make sizing hard for some shops.

The next piece in the collection is a dress that feels like a tale from a different time, but with a present feel. It features romantic sleeves, a corset lace-up, and a full skirt, bringing drama without losing grace.


Sleeve and Neckline
The outfit features a square neckline that shows the collarbone in a beautiful way and elevates the overall outfit’s appearance. It also aligns with the corset, giving a bold and sophisticated look. The sleeve adds a bit of drama to the overall outfit, making it stand out more. However, wearers with smaller shoulders might find the sleeve too voluminous. Adjusting the sleeves can make the outfit appeal to more people. Also, the neckline might need a little extra support to prevent it from falling off during movement.


Silhouette
The cinched waist and wide skirt create an hourglass shape that feels classic and empowering. The laced corset offers structure to the overall outfit, improving the overall structure. The full skirt flows perfectly while offering more control. However, the silhouette leans heavily into drama, limiting everyday wearability. Also, the corset might feel restrictive on fuller busts or midsections. The length may drown petite heights unless styled with heels.


Craftsmanship
The corset is executed with confidence. The stitching is clean, and the tie sits flat without bunching. The gathers at the sleeve and hem are full but not bulky. It takes skill to make something so dramatic feel so clean. Still, the inner structure of the bodice could benefit from more reinforcement. Additionally, the lower skirt hem could use slight stiffening to prevent wrinkling at rest.


Retail Readiness
This design makes an immediate impression. It feels like editorial fashion with wearable roots. Stylists and confident dressers would gravitate toward it for events or bold everyday style. The colour is neutral, while the silhouette keeps it memorable. That said, the corset lace-up will require clear sizing notes.

The last piece in this collection is a well-tailored playsuit. It features a cropped jacket and high-waisted shorts that give boardroom energy.


Sleeve and Neckline
The lapel neckline adds instant structure to this cropped jacket. It sharpens the look while giving it a classic anchor. The long sleeves balance the design, offering modesty and polish. The double-breasted detail feels fresh, adding to the overall elegance. Still, the neckline could benefit from a slight narrowing to elongate the upper body.


Silhouette
The outfit gives off a very astonishing silhouette. The jacket calls attention to the waist, making the wearer look taller. Likewise, the shorts elongate the wearer’s leg. This gives an overall balance to the outfit. It gives the wearer a confident but not too serious look.


Craftsmanship
The stripe alignment shows the brand’s design prowess. The buttons are well-anchored, with reinforced thread that keeps them stable. The fabric feels smooth and holds its shape. Likewise, the stitching across seams is both clean and consistent. Yet, the hem on the jacket’s base could use additional reinforcement to avoid curling with wear.


Retail Readiness
This is a dream for fashion-forward shoppers and young professionals looking to add an edge to their wardrobe. The neutral tone fabric and bold shape make it ideal for in-stock stores. However, the look may need to be shown with different body types in campaign photos to help buyers visualise fit.
In Geovante’s world, African women do not have to shrink or soften. They shine. And this collection proves it. From the fabric to the structured tailoring, every choice feels intentional.

Every line and pleats say African fashion can dream just as loud as it remembers. Even the smallest details feel like part of a bigger idea. The craftsmanship is sharp and deeply tied to home. Geovante’s 2022 collection is a delicate balance between heritage and innovation.

TagsAfrofuturismEshun GeorgeGeovante’s 2022 collection
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