Critique Evaluation of Hany Lawrence Designs’ ASO LUXE Collection
By Yemisi Suleiman
In the ever-evolving landscape of African fashion, few designers manage to strike the perfect balance between tradition and modernity.
However, Ajibode Oluwaseun Esther, the creative force behind Hany Lawrence Designs, has done just that with her latest collection, ASO LUXE.
This new offering, centered around the rich heritage of Aso Oke fabric, has garnered widespread admiration from the media, industry experts, and fellow fashion designers alike.

ASO LUXE is an embodiment of cultural pride and sophistication. The collection presents an array of meticulously woven Aso Oke ensembles, reimagined through contemporary silhouettes and modern embellishments. Traditionally associated with Yoruba royalty and grand ceremonies, Aso Oke has often been viewed as an attire reserved for strictly traditional occasions.
However, Hany Lawrence Designs has successfully redefined this perception, making the fabric relevant to a new generation of fashion enthusiasts.

Each piece in the collection showcases a masterful blend of intricate embroidery, delicate beadwork, and avant-garde tailoring. The use of unexpected color palettes, from soft pastels to bold jewel tones, demonstrates Esther’s ability to think beyond conventional Aso Oke hues, breathing fresh life into the timeless textile.
One of the most striking aspects of ASO LUXE is its seamless fusion of traditional craftsmanship with modern design aesthetics. While the collection maintains the authenticity of handwoven Aso Oke, it introduces contemporary elements such as structured blazers, flowing evening gowns, and chic two-piece sets. This innovative approach ensures that the collection appeals not only to lovers of African heritage fashion but also to those seeking high-fashion versatility.
Additionally, the incorporation of sheer inserts, metallic accents, and dramatic drapery elevates the collection to an international standard. These design choices emphasize the adaptability of Aso Oke, positioning it as a textile that transcends cultural boundaries while retaining its intrinsic African identity.

While ASO LUXE is undoubtedly a groundbreaking collection, there are minor areas where refinement could enhance its impact. A few pieces, though exquisitely crafted, lean towards excessive embellishment, slightly detracting from the fabric’s natural beauty. A more minimalist approach to certain designs could further highlight the raw elegance of Aso Oke without overshadowing its authenticity.
Moreover, incorporating a broader size range and experimenting with gender-fluid styles could further expand the collection’s appeal. The beauty of Aso Oke lies in its ability to be both inclusive and versatile, and a more diverse representation on the runway would solidify Hany Lawrence Designs’ commitment to modern fashion sensibilities.
ASO LUXE by Hany Lawrence Designs is a celebration of African heritage redefined for the contemporary era. Ajibode Oluwaseun Esther has successfully elevated Aso Oke from its traditional roots into a luxurious and fashion-forward statement. The collection’s widespread admiration is a testament to its cultural significance and artistic excellence.
With slight refinements in design restraint and inclusivity, ASO LUXE has the potential to leave an even greater mark on the global fashion industry. Ajibode Oluwaseun Esther has proven that tradition and modernity can harmoniously coexist, and this collection is a bold step toward the future of African luxury fashion.