By Yemisi Suleiman

Perfume and ice cream enthusiasts gathered for a vibrant celebration at the Gelato and Coffee University, Lagos, where Seinde Signature unveiled its latest artisanal fragrance, “Saudade.”
The launch of “Saudade,” crafted in collaboration with renowned Spanish perfumer Salvador Montesinos of Botanicae, is a testament to Nigeria’s rich cultural tapestry. Montesinos described the fragrance as a lively blend of juicy pineapple, saffron, fig leaves, woody notes, and creamy vanilla, designed to be both energetic and modern. “Nigeria’s vibrant culture inspired the creation of this scent,” he noted, highlighting the importance of niche fragrances as a fashion statement for connoisseurs.

The event, which also marked the grand finale of the #Seinde365 initiative, featured an immersive experience filled with gelato tastings and niche perfume testing, attracting industry insiders and fragrance lovers alike.

Founded by Olaseinde Olufemi Olusola, Seinde Signature has made significant strides in promoting niche perfumery while giving back to the community, through the #Seinde365 initiative. The initiative which was launched in May 2024 to commemorate Olusola’s 62nd birthday, has distributed over 540 bottles of premium niche fragrances across Nigeria. Emphasizing the importance of impact over recognition. “Records are good, but impact matters more,” Olusola stated. “If we inspire even one person to appreciate artisanal perfumery or to give more generously, we have succeeded.”

On his part, Demilola Olaniyi, Business Development Officer at Gelato and Coffee University, expressed pride in supporting Seinde Signature’s initiative. The partnership he said has introduced new gelato flavours inspired by “Saudade,” highlighting their commitment to cultural richness and joy through unique flavors.

Guests at the event participated in bespoke fragrance formulation workshops and interactive sessions, exploring the emotional connections tied to scent and ice cream flavours.