Media entrepreneur Mo Abudu is preparing to launch a new streaming platform called Ebonylfe on Plus.

The platform will offer a variety of content, including Nollywood favourites, Hollywood blockbusters, exclusive originals, and masterclasses. 

Besides showcasing films and series, EbonyLife on Plus will feature a diverse range of reality and lifestyle content, targeting younger female demographics (18 and up), as well as e-commerce.

It will soft launch in September, priced at $10/year in Nigeria and $30/year internationally. 

Abudu is also actively pursuing investors and financial advisory support for the platform. 

“There’s a whole continent that needs to have a voice, their stories need to be told and they are producing but they no longer have a home for their productions,” she says, noting that “a lot of people are turning to YouTube as an option” which she says “shouldn’t be the only place.”

According to her, the streamer’s rollout will be a natural evolution of her work and mantra.

“I’ve built that ecosystem of providing avenues for the distribution of our content on the continent, as well as in the diaspora, for the last 20 years, so it’s time to take up the charge,” she says.

EbonyLife was initially created as an upscale TV network in 2012 and successfully moved into feature film and series production, scoring deals with Sony Pictures Television and Netflix, among others.