Vanguard Allure

Top Menu

  • Vanguard

Main Menu

  • Home
  • Allure Magazine
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
  • Vanguard

logo

Vanguard Allure

  • Home
  • Allure Magazine
    • Kemi And Dolapo Shabi: #AFreeUnion Winners

      March 7, 2021
      0
    • Fireboy: The Artiste To Beat

      February 28, 2021
      0
    • Azeez Oladapo Yusuf

      Azeez Oladapo Yusuf - Life of a serial entrepreneur @50

      February 28, 2021
      0
    • Princess Kelechi Oghene: Building Fashion Legacy

      February 21, 2021
      0
    • Gedoni And Khafi Ekpata

      Gedoni And Khafi Ekpata: To Love And To Hold

      February 14, 2021
      0
    • 'I'm pushing only JESUSBrand' - Dupsy Oyeneyin, Gospel Singer

      January 31, 2021
      0
    • Juliet Okonkwo: From Passion To Goldmine

      January 31, 2021
      0
    • Making music is my ministry, obedience to call of God - Chineze ...

      January 31, 2021
      0
    • Samuel Animashaun Perry: Arrival of Broda Shaggi

      January 24, 2021
      0
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
    • When I tested positive for COVID-19, my household ran from me - ...

      March 5, 2021
      0
    • Northern Food Traders plan to lift the embargo on food supplies to ...

      March 3, 2021
      0
    • My Wife Wasn’t My Classmate, We Met On Flight – Actor Spiff ...

      March 2, 2021
      0
    • Nigeria Begins registration for COVID-19 Vaccine

      March 2, 2021
      0
    • BBNaija’s Dorathy, Patience Ozokwor Star In Mr Macaroni’s Skit

      March 1, 2021
      0
    • Herbert And Hana Launches Luxury Brand, Features Classic Pieces That Transcends Time

      February 28, 2021
      0
    • How I lost My Mum At 5 - Nancy Isime

      February 24, 2021
      0
    • Ekiti gov pays condolence visit widow of Flt Sgt Olawunmi

      February 23, 2021
      0
    • ebuka

      ‘9 months after lockdown, now babies everywhere, time well spent’ – Ebuka ...

      February 22, 2021
      0
  • BEAUTIFUL COLOUR SCHEME IDEAS FOR YOUR BEDROOM

  • Ways To Style Mint Green Trend

  • Int’l Women’s Day: When Patriarchal Leadership Is No Longer In Vogue

  • Kemi And Dolapo Shabi: #AFreeUnion Winners

  • Fani-Kayode’s estranged wife demands N3.5m monthly child support

Allure MagazineBeautyNews
Home›Allure Magazine›Nigerian author, Chimamanda Adichie becomes face of Boots No7 beauty brand

Nigerian author, Chimamanda Adichie becomes face of Boots No7 beauty brand

October 19,2016
Share:

By Sewe Ishola

Nigerian author and feminist,Chimamanda Ngozi Adichie,  has been announced as the new face of the  popular pharmacy chain in the UK and Ireland, Boots No7 beauty brand.

In a report by Vogue magazine, Chimamanda’s first campaign for the range will be released on Friday, and it will show the writer,  speaking about how she used to fear being taken less seriously because of her love of make-up, but later came to embrace it as a tool, an enhancement and as part of her own identity.

In Vogue’s November 2016 Real Issue, in “The New Face Of Beauty: You”, she said of the campaign: “I think much of beauty advertising relies on a false premise – that women need to be treated in an infantile way, given a ‘fantasy’ to aspire to… Real women are already inspired by other real women, so perhaps beauty advertising needs to get on board.”

“I love make-up and its wonderful possibilities for temporary transformation. And I also love my face after I wash it all off,” she said. “There is something exquisitely enjoyable about seeing yourself with a self-made new look. And for me that look is deeply personal. It isn’t about what is in fashion or what the rules are supposed to be. It’s about what I like. What makes me want to smile when I look in the mirror. What makes me feel slightly better on a dull day. What makes me comfortable.”

Chimamanda has three critically acclaimed novels under her belt and a few days ago she contributed a “thank-you note” to US First Lady Michelle Obama for The New York Times Magazine cover feature. This is a woman with influence.

Well done for Boots for choosing a face for No7 that’s so much more than just a face – she’s an inspiration, an icon, and a reminder that being intellectual and loving makeup are not mutually exclusive.

TagsAllureBootsbrandChimamanda Adichiefeministmake upNo7
Previous Article

Family of lawyers: Nollywood actor Kenneth Okonkwo ...

Next Article

”I once followed my husband to the ...

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Related articles More from author

  • BeautyEntertainment

    Big Brother Naija 2018 finalist, Nina set launch hair line

    May 21, 2018
    By RITA
  • BeautyWellbeing

    Anna Banner Ebiere flaunts her stretch marks body in rare photos says ‘confidence is beauty’

    May 23, 2019
    By RITA
  • Allure MagazineFashion & StyleStyle

    Allure Fashion: Polka Dots In Styles

    August 6, 2018
    By RITA
  • Allure MagazineNews

    “Our forever starts now…” Newly wed Zahra Buhari says

    December 16, 2016
    By allure1
  • Allure MagazineEntertainment

    Hollywood actor, John Boyega shares adorable photo with his mother

    September 18, 2018
    By RITA
  • Uncategorized

    Allure Look of the day: Ruth Kadiri

    August 28, 2018
    By RITA
0

  • Allure MagazinemusicNews

    Vector the Viper comes for the Federal Government over planned data hike

  • LifestyleNews

    KARL LAGERFELD: Home call of a fashion legend

  • Allure WomanBeauty

    10 Best Shapewear for Plus Size Women in Nigeria


  • 5331
    Followers
  • 12744
    Likes

Timeline

  • March 7, 2021

    BEAUTIFUL COLOUR SCHEME IDEAS FOR YOUR BEDROOM

  • March 7, 2021

    Ways To Style Mint Green Trend

  • March 7, 2021

    Int’l Women’s Day: When Patriarchal Leadership Is No Longer In Vogue

  • March 7, 2021

    Kemi And Dolapo Shabi: #AFreeUnion Winners

  • March 6, 2021

    Fani-Kayode’s estranged wife demands N3.5m monthly child support

Categories

Subscribe to our Newsletter

Sign up to receive email updates and to hear what's going on with our magazine!

  • Recent

  • Popular

  • Comments

  • BEAUTIFUL COLOUR SCHEME IDEAS FOR YOUR BEDROOM

    By RITA
    March 7, 2021
  • Ways To Style Mint Green Trend

    By RITA
    March 7, 2021
  • Int’l Women’s Day: When Patriarchal Leadership Is No Longer In Vogue

    By RITA
    March 7, 2021
  • Kemi And Dolapo Shabi: #AFreeUnion Winners

    By RITA
    March 7, 2021
  • Chioma Jesus, Sammie Okposo, Midnight Crew set for #THUGGLA2018

    By RITA
    April 24, 2018
  • American rapper, Kendrick Lamar wins Pulitzer prize for 2017 ‘Damn’ album

    By RITA
    April 17, 2018
  • Afrobeat singer, Seun Kuti drops new album titled ‘Black Times’ 

    By RITA
    April 23, 2018
  • Actor, Yul Edochie declares intention to run for presidency

    By RITA
    April 23, 2018

Entertainment

  • March 6, 2021

    Court orders OAP Daddy Freeze to pay N5m in damages for committing adultery

  • March 6, 2021

    See Davido’s reaction after watching himself perform in “Coming 2 America”

  • March 5, 2021

    Mercy Eke, Kim Oprah, Juliet Ibrahim and other Celebrities at the premiere of ‘Coming 2 America’

  • March 5, 2021

    BBNaija’s Elozonam & Twin brother recreate childhood pictures

  • March 5, 2021

    Women Can’t Get Away With Things Like Men In The Music Industry – Simi

Follow us