Vanguard Allure

Top Menu

  • Vanguard

Main Menu

  • Home
  • Allure Magazine
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
  • Vanguard

logo

Vanguard Allure

  • Home
  • Allure Magazine
    • Behold Nollywood's Game Changing Producers

      May 15, 2022
      0
    • Faith Morey: Supermodel Living Her Dream

      May 9, 2022
      0
    • Linda Uneze: The Transformational Coach

      May 1, 2022
      0
    • Kate Henshaw: Fighting for Women’s Rights

      April 24, 2022
      0
    • King Hakbal: Styling Royalties

      April 17, 2022
      0
    • Aisha Gambo: In Pursuit of Sustainable Development

      March 29, 2022
      0
    • IWD: Women who broke glass ceilings

      March 14, 2022
      0
    • IWD: Women Bridging Gender Gaps

      March 7, 2022
      0
    • Zikel Cosmetics introduces SkinFit collection to the Nigerian market

      March 2, 2022
      0
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
    • Star boy bags 10 nominations for The Headies 2022

      May 25, 2022
      0
    • Baba Fryo to release single before end of the year

      Baba Fryo to release new single after 20 years

      May 24, 2022
      0
    • Banky W wins 2023 house of reps ticket for Eti-Osa federal constituency

      Banky W earns Eti-Osa constituency ticket for 2023 house of reps

      May 24, 2022
      0
    • Davido, D’banj, Yemi Alade to perform at 2022 Africa Day concert

      May 24, 2022
      0
    • 1994 ‘Glamour Girls’ remake to premiere on Netflix June 24

      May 22, 2022
      0
    • Kim Kardashian files for emergency protective measure following death threat

      May 22, 2022
      0
    • D'banj reveals kid bro was kidnapped

      May 21, 2022
      0
    • JJC's son resumes attack on Funke Akindele and dad, alleges they cheated ...

      May 21, 2022
      0
    • Documentary on Yoruba culture features Ooni Of Ife, Femi Kuti

      May 21, 2022
      0
  • Funke Akindele-Bello eulogises cast & crew of movie, ‘Blood Sisters’

  • Precious Chikwendu, regal in birthday photos

  • Stephanie Coker congratulates husband after clinching senatorial ticket in Ogun

  • Star boy bags 10 nominations for The Headies 2022

  • Baba Fryo to release new single after 20 years

Allure MagazineNews
Home›Allure Magazine›Publisher, Betty Irabor shares the struggles of her early days in publishing

Publisher, Betty Irabor shares the struggles of her early days in publishing

December 19,2016
Share:

By Sewe Ishola

As at become something of a tradition with the publisher of Genevieve magazine, Betty Irabor, she has a word of Monday motivation for her followers on Instagram.

This time, she shared the story of how her magazinehad survived the struggles of the early days and had stood the test of time.

See what she shared:

“Monday Motivation..God doesn’t always show us the big picture because we may quit before we even start.

As a young writer/journalist in National Concord in the 80s ( I was told I wasn’t a journalist because I didn’t study journalism) I was privileged to attend many magazine launches. I could however not understand why most of those pretty magazines didn’t survive beyond 6 editions until I became a magazine publisher.!!! Ah Ah!

By the third edition I was ready to join the statistics of still birth magazines. I finally understood the complexities involved in magazine publishing especially for a non journalist and a publisher who learnt on the job. It was tough trying to get people to buy into a new culture of reading a lifestyle magazine when all they wanted was a “photo album” and a gossip mag.

We battled with a lack of proper distribution net work, the distribution mafia, high cost of production, advertisers pessimism, readers apathy and substandard printing. For our first issue we printed 5000 copies and 3000 copies were returned unsold; an agent made away with our N3m and one particular edition was smuggled out of the printing press and sold illegally.. We caught the criminals and handed them to the police who extorted us even more.

By the second year I was ready to give it all up! I actually penned my valedictory editorial in tears..then i shredded it! I didn’t want Genevieve to be another magazine that was here! Unexpectedly, things began to look up.. We sold more than our advertising ratio of 40% readership and our numbers shot up! Our account went from red to black..

It has not been a smooth journey but we have stayed the course…Do same!

Every copy of Genevieve is a labour of love powered by passion and a committed team who are ready to take over from me now.

We are pleased about the number of people who went from reading their mothers copies of Genevieve as teenagers to buying their own own copies as young adults, mothers and even grannies.
Wherever you go as our reader we go too…most of you are online now and so are we and even more in the coming year as we spin off a brand you helped build since 2003.”

TagsAllure VanguardBetty IrabordaysearlyGenevievestruggles
Previous Article

Governor Nyesom Wike’s wife showers encomium on ...

Next Article

Ejiro Amos Tafiri berths in Ikeja

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Related articles More from author

  • Allure MagazineFashion & Style

    Who wore it better?

    January 29, 2017
    By allure1
  • Allure MagazineNews

    US Rapper, Jay Z releases three videos off his 4.44 album

    November 29, 2017
    By allure1
  • Look Book

    Look of the day: Ini Edo

    December 31, 2018
    By allure1
  • Entertainment

    Rapper, M. I plans to make movie this year

    January 23, 2019
    By allure1
  • Celebration

    Fashionista, Laura Ikeji celebrates 31st birthday (Photos)

    March 15, 2019
    By allure1
  • Allure MagazineNews

    OAP Freeze opens new Instagram account

    October 31, 2017
    By allure1
0

  • LifestyleNews

    I’ve never visited a night club before- Actress, Martha Ankomah

  • Allure MagazineFashion & StyleNews

    Dadu Bajo presents ‘Weavolution’ a Millinery and Basketry Inspired Collection

  • Celebration

    Actress, Wunmi Toriola and husband celebrate one year wedding anniversary

  • 5312
    Followers
  • 12744
    Likes

Timeline

  • May 25, 2022

    Funke Akindele-Bello eulogises cast & crew of movie, ‘Blood Sisters’

  • May 25, 2022

    Precious Chikwendu, regal in birthday photos

  • May 25, 2022

    Stephanie Coker congratulates husband after clinching senatorial ticket in Ogun

  • May 25, 2022

    Star boy bags 10 nominations for The Headies 2022

  • May 24, 2022

    Baba Fryo to release new single after 20 years

Categories

Subscribe to our Newsletter

Sign up to receive email updates and to hear what's going on with our magazine!

  • Recent

  • Popular

  • Comments

  • Funke Akindele-Bello eulogises cast & crew of movie, ‘Blood Sisters’

    By Temitope
    May 25, 2022
  • Precious Chikwendu, regal in birthday photos

    By Temitope
    May 25, 2022
  • Stephanie Coker congratulates husband after clinching senatorial ticket in Ogun

    By Temitope
    May 25, 2022
  • Star boy bags 10 nominations for The Headies 2022

    By joy onuorah
    May 25, 2022
  • Chioma Jesus, Sammie Okposo, Midnight Crew set for #THUGGLA2018

    By RITA
    April 24, 2018
  • American rapper, Kendrick Lamar wins Pulitzer prize for 2017 ‘Damn’ album

    By RITA
    April 17, 2018
  • Afrobeat singer, Seun Kuti drops new album titled ‘Black Times’ 

    By RITA
    April 23, 2018
  • Actor, Yul Edochie declares intention to run for presidency

    By RITA
    April 23, 2018

Entertainment

  • May 25, 2022

    Funke Akindele-Bello eulogises cast & crew of movie, ‘Blood Sisters’

  • May 25, 2022

    Star boy bags 10 nominations for The Headies 2022

  • May 24, 2022

    Baba Fryo to release new single after 20 years

  • May 24, 2022

    Davido, D’banj, Yemi Alade to perform at 2022 Africa Day concert

  • May 24, 2022

    Memorable moments and stars that caught our attention AMVCA 2022

Follow us