Vanguard Allure

Top Menu

  • Vanguard

Main Menu

  • Home
  • Allure Magazine
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
  • Vanguard

logo

Vanguard Allure

  • Home
  • Allure Magazine
    • Fireboy: The Artiste To Beat

      February 28, 2021
      0
    • Azeez Oladapo Yusuf - Life of a serial entrepreneur @50

      February 28, 2021
      0
    • Princess Kelechi Oghene: Building Fashion Legacy

      February 21, 2021
      0
    • Gedoni And Khafi Ekpata

      Gedoni And Khafi Ekpata: To Love And To Hold

      February 14, 2021
      0
    • 'I'm pushing only JESUSBrand' - Dupsy Oyeneyin, Gospel Singer

      January 31, 2021
      0
    • Juliet Okonkwo: From Passion To Goldmine

      January 31, 2021
      0
    • Making music is my ministry, obedience to call of God - Chineze ...

      January 31, 2021
      0
    • Samuel Animashaun Perry: Arrival of Broda Shaggi

      January 24, 2021
      0
    • Adetola Nola: Up Real Estate Ladder

      January 17, 2021
      0
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
    • Herbert And Hana Launches Luxury Brand, Features Classic Pieces That Transcends Time

      February 28, 2021
      0
    • How I lost My Mum At 5 - Nancy Isime

      February 24, 2021
      0
    • Ekiti gov pays condolence visit widow of Flt Sgt Olawunmi

      February 23, 2021
      0
    • ebuka

      ‘9 months after lockdown, now babies everywhere, time well spent’ – Ebuka ...

      February 22, 2021
      0
    • BankyW and Adesua welcome first child after 4 years of marriage

      February 22, 2021
      0
    • Comedian Bovi rocks popular bloodied flag at the Headies award

      February 22, 2021
      0
    • Wizkid floors Davido grabs 3 awards at 14th Headies (Full List of ...

      February 22, 2021
      0
    • Natural Ways To Make Your Bedroom Smell Good

      February 21, 2021
      0
    • Instagram influencer Ramon Abbas aka Hushpuppi,

      'I'll be with grandkids before he gets out' - BBNaija’s Leo reacts ...

      February 20, 2021
      0
  • HOW TO HANDLE MEDDLING IN-LAWS

  • Fireboy: The Artiste To Beat

  • Chef Fregz and actress, Kemi Lala welcome baby boy

  • Still Falling Premieres

  • Herbert And Hana Launches Luxury Brand, Features Classic Pieces That Transcends Time

Allure MagazineNews
Home›Allure Magazine›Publisher, Betty Irabor shares the struggles of her early days in publishing

Publisher, Betty Irabor shares the struggles of her early days in publishing

December 19,2016
Share:

By Sewe Ishola

As at become something of a tradition with the publisher of Genevieve magazine, Betty Irabor, she has a word of Monday motivation for her followers on Instagram.

This time, she shared the story of how her magazinehad survived the struggles of the early days and had stood the test of time.

See what she shared:

“Monday Motivation..God doesn’t always show us the big picture because we may quit before we even start.

As a young writer/journalist in National Concord in the 80s ( I was told I wasn’t a journalist because I didn’t study journalism) I was privileged to attend many magazine launches. I could however not understand why most of those pretty magazines didn’t survive beyond 6 editions until I became a magazine publisher.!!! Ah Ah!

By the third edition I was ready to join the statistics of still birth magazines. I finally understood the complexities involved in magazine publishing especially for a non journalist and a publisher who learnt on the job. It was tough trying to get people to buy into a new culture of reading a lifestyle magazine when all they wanted was a “photo album” and a gossip mag.

We battled with a lack of proper distribution net work, the distribution mafia, high cost of production, advertisers pessimism, readers apathy and substandard printing. For our first issue we printed 5000 copies and 3000 copies were returned unsold; an agent made away with our N3m and one particular edition was smuggled out of the printing press and sold illegally.. We caught the criminals and handed them to the police who extorted us even more.

By the second year I was ready to give it all up! I actually penned my valedictory editorial in tears..then i shredded it! I didn’t want Genevieve to be another magazine that was here! Unexpectedly, things began to look up.. We sold more than our advertising ratio of 40% readership and our numbers shot up! Our account went from red to black..

It has not been a smooth journey but we have stayed the course…Do same!

Every copy of Genevieve is a labour of love powered by passion and a committed team who are ready to take over from me now.

We are pleased about the number of people who went from reading their mothers copies of Genevieve as teenagers to buying their own own copies as young adults, mothers and even grannies.
Wherever you go as our reader we go too…most of you are online now and so are we and even more in the coming year as we spin off a brand you helped build since 2003.”

TagsAllure VanguardBetty IrabordaysearlyGenevievestruggles
Previous Article

Governor Nyesom Wike’s wife showers encomium on ...

Next Article

Ejiro Amos Tafiri berths in Ikeja

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Related articles More from author

  • Allure MagazineNews

    Funke Akindele’s husband, JJC addresses pregnancy rumours

    February 2, 2017
    By allure1
  • Allure MagazineFashion & Style

    10 Times Nollywood’s Ebube Nwagbo flaunted her hot legs in mini outfits (photos)

    June 19, 2017
    By allure1
  • Allure MagazineEntertainmentNews

    ”Piracy gets our movies get everywhere”,  Movie producer, Omoni Oboli

    May 25, 2017
    By allure1
  • Allure MagazineNews

    Off the runway: Check out PR expert, Mariam Adeyemi Timmer in DYZN

    November 2, 2017
    By allure1
  • Allure MagazineNews

    Davido declares, “I Love my baby mama, Sophia” as he expects second child with US lover

    March 14, 2017
    By allure1
  • Look BookLook of the day

    Look of the day: Hamdeeyah Hameed

    February 14, 2019
    By allure1
0

  • Allure MagazineNews

    Media personality, Chude Jideonwo recounts how a Lagos ‘tout’ helped him when his car broke down at 2am

  • NewsTrending

    Covid-19 Alert : All attendee at the AMVCA 7 should self isolate – Lagos State Ministry Of Health

  • EntertainmentRelationships

    Davido enlightens daughter on how to get endorsement deals


  • 5324
    Followers
  • 12744
    Likes

Timeline

  • February 28, 2021

    HOW TO HANDLE MEDDLING IN-LAWS

  • February 28, 2021

    Fireboy: The Artiste To Beat

  • February 28, 2021

    Chef Fregz and actress, Kemi Lala welcome baby boy

  • February 28, 2021

    Still Falling Premieres

  • February 28, 2021

    Herbert And Hana Launches Luxury Brand, Features Classic Pieces That Transcends Time

Categories

Subscribe to our Newsletter

Sign up to receive email updates and to hear what's going on with our magazine!

  • Recent

  • Popular

  • Comments

  • HOW TO HANDLE MEDDLING IN-LAWS

    By RITA
    February 28, 2021
  • Fireboy: The Artiste To Beat

    By RITA
    February 28, 2021
  • Chef Fregz and actress, Kemi Lala welcome baby boy

    By Temitope
    February 28, 2021
  • Still Falling Premieres

    By RITA
    February 28, 2021
  • Chioma Jesus, Sammie Okposo, Midnight Crew set for #THUGGLA2018

    By RITA
    April 24, 2018
  • American rapper, Kendrick Lamar wins Pulitzer prize for 2017 ‘Damn’ album

    By RITA
    April 17, 2018
  • Afrobeat singer, Seun Kuti drops new album titled ‘Black Times’ 

    By RITA
    April 23, 2018
  • Actor, Yul Edochie declares intention to run for presidency

    By RITA
    April 23, 2018

Entertainment

  • February 27, 2021

    A Look Inside Don Jazzy’s New Mansion (Video)

  • February 27, 2021

    BBNaija’s Ka3na trademark nickname ‘BOSSLADY’

  • February 27, 2021

    Burna Boy to feature in Justin Bieber’s forthcoming album “Justice”

  • February 27, 2021

    Don Jazzy Acquires Another Mansion

  • February 26, 2021

    We can’t keep deceiving ourselves, every race’s common goal is to exploit Africa — 2Baba

Follow us