By Patricia Uyeh,

Big Brother Naija winner, Efe Ejeba thought it best to do some rebranding as he decided to change his looks.

He recently debuted his new look but it appears his fans are not feeling it and have publicly shown their disapproval.

The ‘Based on logistics’ rapper, showed off his new blonde beard and immediately got complaints from most of his followers with some out rightly saying it’s bad.

See their reactions below:

Photo credit: Instagram @efemoney