Opera News reveals the last car winner of the successful campaign “Shake and Win” in Nigeria
By Rita Okoye
Opera News, the most downloaded standalone news app in Africa, celebrates the end of the successful campaign “Shake & Win” in Nigeria, by giving away the third brand new car to a 28 year old college teacher.
The lucky winner, Tiamiyu Olamilekan, received the keys of his brand new 2018 GAC GA3S today in a private event at GAC Motors car dealership located at Plot 7, Ligali Ayorinde Street, Vitoria Island,Lagos, Nigeria.
“We are very happy to present our last car winner and we are glad to celebrate with him and all our users the end of a very successful campaign in Nigeria,”said Jørgen Arnesen, Global Head of Marketing and Distribution at Opera. “The results speak from itself as we have registered more than 45 million shakes during one month and a half in the country”.
For Tiamiyu, winning the Opera News car has been an exciting experience that has changed his life but he also admitted to use the app for changing the life of his students.
“It felt so great when I knew I was the winner and I’m still really excited about it,” said Olamilekan. “I downloaded Opera News because I wanted to read news for me so that I can also teach my students and enlighten them about things that are happening. The more I read, the more I can teach them.”
Opera News launched a built in “Shake” feature a month ago to reward its users with gifts and prizes in an easy way. When users open Opera News, a shake command popped up on the screen, letting users know that they can shake their phones in hopes of winning an amazing prize.
“We believe that through our shake & win competition we have added value to the everyday life of our users in Nigeria as we gave away more than $125 thousand dollars in prizes,” said Arnesen. “We are also happy to see that we were able to reward more than 300 thousand users in Nigeria, which means that we were rewarding an estimate of 10 thousand people everyday.”