By Jemi Ekunkunbor

In line with its vision and tag line “Life is beautiful”, and its quest to bring inspirations and innovations to every fashion lover in Africa, fabric manufacturing giant, Da Viva has introduced into the Nigerian market a colourful collection of new designs.

The new collection called “paradisio” an Italian word for paradise pays glowing tribute to nature and its beauty.

Speaking at the official launch in Lagos, Product/Project Development Manager, Mrs. Wendy Ata says that Paradisio, the new addition to the Da Viva stable is made of higher grade of cloth, quality, and better printing quality. According to her, the new printing concept with half tone effects shows the effect of light while “their rich and vibrant colour reminds one of impressionist paintings which show more of nature than exact details, and its instinct of photography of Art”.

This new direction added Mrs. Ata is in line with Da Viva’s ‘focus on serving fashion lovers, and to deliver on promise of innovative, fashionable fabrics so that customers can wear our products proudly for any occasion and be the “star” outshining all others”.

Mrs. Ata also used the occasion to announce the re launch of the garment line that combines the beauty of Da Viva fabrics with the sophisticated taste of consumers. She added that the “chic” dresses and inspired men’s wear all “possess that special Da Viva touch which constantly reminds you “Life Is Beautiful”.
The event also saw an exhibition of beautiful dresses created from Paradisio by in-House Chief designer, Verissimo. Oladunni.

Da Viva was founded in 2009 to blend cutting edge designs from Europe with the vibrant colours associated with traditional African fabrics.