IMAATU ‘Lil Things’ collection campaign with Lagos hustle backdrop
Imaatu affordable line has launched its 2019 women’s ready-to-wear collection called ‘Lil Things’.
Set against the backdrop of the densely populated city of Lagos Nigeria, with a display of the hustle and bustle which is what Lagos is known for, a model display outfits from the campaign at different spots where Lagosians are ACTIVE.
The pieces from Imaatu Lil Things which are eye catchy, consists of “lil” jersey dresses featuring timeless designs with solid colors. The dresses are reduced – easy and very youthful yet form fitting.
Imaatu, whose fashion brand is formerly known as Fulani, started her fashion works in Vietnam and launched in 2003.
The designer and creative director who prefers to be call by her first name, Omatu, celebrates women globally and empowers them through her creations to emphasize their feminine charms.
Her designs radiate self-confidence through colorful fabrics, with great importance to unique cuts that do not limit the wear ability of each piece.