Design Fashion Africa: discovering, harnessing young talents
With a successful outing at the maiden edition of Design Fashion Africa (DFA) held recently in Lagos, the organisers of the event have revealed that the event was held to empower aspiring fashion designers.
Updating journalists recently in Ikeja Lagos, Felix King, CEO Oracle Experience and Project Co-promoter of Design Fashion Africa, noted that the objective of the platform is basically to empower young designers.
“We discovered that most of the fashion shows and platforms only give room for well established designers which makes it really difficult for upcoming designers to breakthrough. So what we did was create a platform that will not just empower young designers but also transform their craft immensely by providing them with the opportunity to be mentored by established designers as well as share same stage with them,” he said.
Adding, “That way we build a synergy between the upcoming and established, so that the industry will become very vibrant.”
The event which focuses on discovering and harnessing young talents in the fashion industry offers a massive platform for upcoming designers to groom their craft and launch out to the world. It was opened to young designers all over the country.
Aspiring designers who entered for the competition were auditioned and the best ten were selected camped for two weeks. Within these two weeks they were mentored and groomed by veteran designers on how to develop their skills, how to source for fabrics, how to price, sell their finished works and manage their business.
The participants were given tasks and after each tasks two participants were evicted. The process continued with successful participants moving to the next stage till three finalists emerged, with Abubakar Jubril eventually emerging winner .
By Yemisi Suleiman