Caring for your Luxury Watch – importance of after-sales service
By Yemisi Suleiman
The feeling of owning a well-engineered luxury time-piece is a priceless one. It is more than just something that tells the time, but it is also a status symbol, that can be used over several years.
According to watch manufacturers, a luxury watch can take months, or even years, to craft.
This is as a result of the high level of craftsmanship required to design, produce, assemble and test, to ensure it is smooth-running and durable enough to stand the test of time.
However, despite this intricate production procedure, watches still need thorough, periodic after-care to ensure that their original functionality and aesthetic qualities remain for generations to come.
It is suggested that a timepiece should be serviced every 4 to 5 years to ensure proper functioning, but minor services such as valuation, polishing, refinishing and strap, link, bracelet changes can be done more frequently depending on the user.
The importance of caring for your luxury watch cannot be overemphasized because it is an investment; it holds great sentiments, as it can be passed down for generations without losing its true value.
Therefore, in order to ensure optimized performance and appearance of your watch, it is important to service regularly, and maintain servicing instructions as stipulated in the warranty card provided by luxury watch retailers at the point of purchase.
In Nigeria, Polo Luxury’s world-class After-Sale Service Centre prides itself as the leading provider of luxury watch after-care and is periodically assessed by Rolex Geneva, Switzerland.
According to Polo Luxury Boss Jenifer Obayuwana, the company has the expert guidance of certified Swiss-trained watchmakers, a highly motivated team, in the world class Rolex-installed workshop.
Its services include complete overhauls (level 1 to 3 and advanced levels), parts replacement, polishing or refurbishing, refinishing, valuation, ultrasonic case and bracelet cleaning, for chronograph, mechanical, automatic quartz watches, among other functions.
The importance of after-sales service Ms. Obayuwana says is to preserve the precision and durability of your luxury timepieces, and to ensure that it remains timeless.