The excitement during the weekend was ignited by Fearless energy drink powered Max Live concert where music lovers were thrilled by favourite artistes in Lagos, the Centre of Excellence.

The evening show was organized by Max FM 102.3 with the theme “Music Experience.”

It was a moment of fun as fans were energised by the Fearless brand which comprises the Fearless Classic and Fearless Red Berry energy drinks produced by Rite Foods Limited, a truly world-class and proudly Nigerian Food and Beverage Company.

 It was an explosion of entertainment with artistes such as Ladipoe, Laycon, Blackbonez, Ckay, Skales ,Falana,Crayon, Idahams, Ruger and Candybleakzand others  featured at the show.

The colourful event which was well attended by fans of the artistes was held amidst strict compliance to the coronavirus (COVID-19) protocol, which includes the washing of hands, the use of alcohol based sanitiser, the wearing of face mask and adherence to social distancing.

The excitement was visible on the faces of the audience who were overjoyed with the performance of Laycon, known as Olamilekan Moshood Agbeleshe, the winner of the Big Brother Naija season 5.

Crayon, the new face of Afrobeats, who has brought to the Nigerian music scene a blend of pop and local groove, thanked the leading brand for aiding Max Live concert which brought some of the best singers together to make the evening exhilarating.

Idahams, known as Hart Idawarifagha Ishmael, who secured a record deal with Grafton Entertainment and joined the Universal Music Nigeria roaster in 2019, said “I love to see everybody drinking Fearless energy drink, it is the best in its market segment.”

Ladipo Eso popularly known as Ladipoe who signed a record deal with Mavin Records in 2017, and sang wonderfully on stage with much applause, praised the Fearless energy drink brand for the sponsorship.

The highly elated singer stated “Fearless is a great brand in its market segment and I love what it has done today, taking entertainment to an admirable level. I am glad to be part of a show sponsored by it.”

Also Skales with the real name Raoul John Njeng-Njeng, a Nigerian rapper, extolled the Fearless product and Rite Foods saying” It is quite amazing to be here and in a show sponsored by a leading brand, Fearless is astounding.”

Other artistes who performed at the show also put in good words for the Fearless energy drink brand.

Commenting on the show, Rite Foods’ Brand Manager, Boluwatife Adedugbe, said as a leading brand, Fearless energy drink likes to associate and promote positive energy which music enables, a reason that prompted their support for the Max Live show.

Adedugbe stated that the lion mentality of I CAN, I AM of Rite Foods which has led to the production of premium brands has spurred the widely energy drink, Fearless, to identify with the hugely popular broadcast station in promoting entertainment.

She affirmed that the narrative of the Fearless brand as a market leader is no longer news, considering its huge market share, which is a reflection of consumers’ preference for the brand.

“Everything about Rite Foods is intentional, from the up-to-date infrastructure to the production process, hence its strong commitment in producing brands of global standard, especially with the ground-breaking first ever PET bottle packaging,” she explained.