Creativity galore as annual Pan African Music Fashion Runway Show holds
The annual Pan African Music Fashion Runway (MFR) was held on December 2, in Lagos.
In its 9th year, and with the theme, “Empowering the Creative/Corporate mix to align infrastructural development and growth in the Creative and Entertainment sector,” 18 young emerging designers showcased their creativity in an electrifying atmosphere in the presence of style connoisseurs, celebrities and fashion enthusiast, who gathered at the Naval Dockyard, Victoria Island, venue.
The event which was also streamed live via social media platforms opened the pioneering fashion and music platform to a global virtual international audience of exceeding 10,000 watching.
NMO Management and PR Ltd. Founders of this cultural fashion platform, also recognised and honoured prolific and iconic pioneers in creative industries known as ‘Game Changers’ within the African narrative for their significant contributions.
Recipients at this year’s event are: Mr Gabriel Idahosa Deputy President LCCI FCA (Corporate); Yinka Davies – iconic legendary singer-songwriter (Music), Malik Afegbua (ICT FASHION INNOVATION). While Jessica Paul and Philip Owusu emerged as MFR Models of the year 2023.
GBT Auditions Model Search winners for MFR (Youth Empowerment talent search platform of NMO Management Ltd) are Tooki Similoluwa and Al-Amin Oloko.
Speaking on the significance of the show, Ngozi Omambala CEO of NMO management said: “Our priority as always is to produce a first-class event of live music excellence, whilst showcasing the most cutting edge Pan African fashion, established designers and international runway models.”
Omambala who is also the chairperson of the Creative and Entertainment Sector of Lagos Chamber of Commerce and Industry (LCCI) noted that the Creative and Entertainment sector has gone through seismic changes to become an absolute force of nature.
In her words: “The growth has been unprecedented, yet its infrastructure development lags exposing weaknesses and vulnerabilities of youth creatives seeking to carve out careers without support or protection.”
Pan African Music Fashion Runway (MFR) is a cultural showcase platform blending contemporary Pan African designers, arts, film and media, international runway models, and cutting-edge fashion with live music excellence.