NEO AKPOFURE: The man, his style and energy
Word by- Josephine Agbonkhese
There is no better way to understand the personality popularly called Neo than by seeing him live in his elements. Stylish and energetic are simply two words that best describe the force he radiates every other time; two things that have earned him the nickname ‘Neo Energy’ and ‘Drip Lord’.
Christened Emuobonuvie Neo Akpofure, the actor, event host, model and lifestyle influencer is many things rolled into one. He is also a philanthropist with a heart for improving the lives of inmates and vulnerable persons living with disability.
The former Big Brother Naija Season 8 ‘All Stars’ housemate who is expanding his portfolio to entrepreneurship with his soon-to-be-launched enterprise ‘The Energy Bar’, first rose to fame after finishing as a top five finalist in the show’s 2020 edition dubbed ‘Lockdown’.
Among other things, the graduate of Philosophy who holds a Diploma in Law speaks of his style, energy, BBN experience and relieves beautiful childhood moments in this exclusive interview with Allure.
You were in the Big Brother Naija house twice in three years; how has that made a difference for you?
On my initial season, I came in naive, over stimulated and excited; still in the process of growing. I learnt a lot about myself there in the lockdown house. Fast forward three years later on All Stars, I became a lot more mature as everyone could tell. I knew myself a lot more, and my goals were well aligned. A plus was that it wasn’t all new to me. So, I just sat back and enjoyed the process.
Would you say the show met all your expectations?
I would say that the show met all my expectations; especially the All Stars Season. It was amazing to see the cast from several seasons. Everyone looked and did well. I’m so proud of us all.
Any regrets?
Generally, I like to live life with no regrets. Everything is an opportunity to learn to do things differently.
What would you say was your biggest take away from both editions?
Live in the moment, do not over-think things and then, ensure to always do things that make you happy and proud of yourself.
Was it such a challenge embracing your new found fame and fitting back into society after your first show?
Not really. My circle has always been small. I agree that fame adds an extra touch but NeoEnergy just evolves with the times.
Your fashion sense is greatly admired by many; where did you get that from?
Honestly, that dates back to the days my mum would take me to the market to buy clothes for an event or the festive season. She would buy endlessly to the point that we would be like “Mummy, please it’s enough.” She was always particular about what I wore and that grew in me. My love for fashion can be traced back to my mum. She’s a super woman and her impact in every aspect of my life cannot be over-emphasised.
Not every BBN housemate goes on to become really famous; what strategies worked for you?
I can’t speak for everyone but I would say having the right people, right networks and the right friends would take you far in the game.
What takes your time now in terms of work?
Meeting up with deadlines and being where I’m supposed to be when I’m supposed to be there. Living in Lagos is really a sport if you think about it.
How do you deal with over-zealous fans?
Big Brother Naija is arguably the biggest show in the whole of Africa and, of course, there would be a multitude of ardent viewers cum fans. In my experience, I’ve noticed that the fandom mean well. They may have twisted ways of going about things but they all show their support and I’m here for the bragging rights. That’s what I serve. I stay in my lane and work hard and my fans (‘digital family’ like I like to call them) would always be there to have my back. I love my fans actually; they make my timeline very eventful.
What’s the most embarrassing thing you have read about yourself online?
I try not to bother myself with anything that is being said online. I have a team of social media managers who do things on my behalf. If it’s not positive or informative, I don’t even get to see it. I live on the sunny side of life. I’m not bothered by hate tweets or rumours. If you’re not talking money, please go off the road (Laughs).
Let’s talk about your love life; who holds your heart right now?
I like to keep the details of my love life private because it’s something I cherish. What you can know is that I’m in a good place.
Any plan to take the relationship a notch higher?
Well, let’s just say it’s a private information. When you see, you see.
Tell us about your childhood and what growing up was like…
Childhood was very eventful as I grew up in a big family and in a big house. I had several unique stories and many birthdays. So, that equates many gifts (Laughs). Growing up was awesome.
Is there a childhood story behind this energy of yours that has earned you the nickname NeoEnergy?
Ever since I was a kid, I would always indulge in high-energy activities and sports. I played about five different sports as a kid; football, tennis, table tennis, high and long jumps. I was also an avid skater. So, now that I’m grown, the energy remains topnotch. That was how the nickname came about.
What did you want to be when you were younger?
I’ve always wanted to be rich and famous. I guess you can say I’m half way there. I can say that I’ve lived the life that I’ve always wanted and I’m a work in progress; a miracle being unveiled.
Paint us a picture of your life before BBN…
If you take out the fame, I’d have been in law school, a lover boy, fashionable and clean; with my immediate circle of friends and just cruising through life.
You’ve starred in a number of movies lately; tell us about them?
Particularly, “Palava” and “A Weekend To Forget”, both from the stables of Inkblot Productions. It was amazing and inspiring to be on those projects with such stellar cast. I have another movie coming out soon and you all should watch out.
Which of these movies challenged your creativity the most?
Honestly, I’d say “A Weekend To Forget”. It had a lot more monologues, was very physically tasking and the character was very poignant to the plot of the movie. So, a lot was riding on me. With the help of the team and the directors, I was able to come out strong.
Did you ever dream of becoming an actor?
I’ve always been a dramatic young boy. I did little roles here and there in the church drama troupe. Although I won’t say I dreamt of being an actor, I did see it in my future. One of my little goals is to star in an action movie, do my own stunts and fight scenes. You know, legendary stuffs.
What inspires you?
I’m inspired by my parents, the good things of life and the dreams I have. I am inspired by where I want to be. I get the best inspiration or ideas when I’m confined to myself in my own space. As an entertainer, I’m always inspired to please.
It’s clear that fate has smiled on you as you’ve gone from being a ride-hailing app driver to BBN, fame and wealth. So, how are you giving back?
I have a non-profit called “Amakazat Foundation” and our aim and objectives at the foundation is to make life even behind bars bearable. To make incarcerated people feel there is hope even behind bars. To make them realise prisons are correctional facilities and not a place to lay waste. We provide them with food and teach them skills that would help them integrate better into society after leaving prison.
What project are you currently working on, and what should we expect from Neo in 2024?
Expect NeoEnergy to the fullest maximum (Laughs). Expect greatness as usual. I’m looking forward to starting my business, “The Energy Bar” soon. Watch this space!
What do you love doing for fun?
Skating, eating, dancing, watching shows and playing video games.
What do you do daily to maintain your looks?
I do my skin care, sleep very well, drink a lot of water and mind my business. It’s God-given.
Which would you rather spend a million dollar on between your hair and clothes?
Shoes! It would always be shoes.
Your advice for young people looking up to you and wishing for fame?
Know what you want to be famous or popular for, take your time, work your way up and be patient. Don’t underestimate the power of prayers.