Gabe’s Style House: Orugboh Gabriel Oritsemeyiwa’s Fashion Journey to Redefining African Fashion
By Josephine Agbonkhese
Every masterpiece begins as a vision, a faint but persistent idea waiting to take shape.
For Orugboh Gabriel Oritsemeyiwa, the vision of redefining African fashion was born from a profound admiration for the artistry and depth of African culture.

Today, that vision stands tall as Gabe’s Style House, a fashion brand that captures the spirit of African heritage and is transformed into a contemporary statement.
Gabe’s Style House, the brainchild of the visionary designer Orugboh Gabriel Oritsemeyiwa, is a creative hub where tradition meets innovation, redefining African fashion with bold, authentic, and versatile designs that resonate with a global audience.
Gabriel’s journey into the fashion world wasn’t a coincidence but destiny. As a young boy, he was surrounded by the vibrant colours and intricate patterns of traditional African textiles.
His fascination grew with each passing year, and he found himself drawn to the stories woven into these fabrics.
These weren’t just clothes; they were expressions of identity, symbols of pride, and markers of history.
From the intricate patterns of Ankara and the rich textures of Jonkoso to the fluidity of Adire and Kampala fabrics, Gabriel’s designs are a testament to the versatility and beauty of African textiles. Take for example his latest collections Beyond Borders Collection and the Leading Light Collection which evidently captures his vision of redefining African fashion.
Picture a sleek Ankara jacket paired with high-waist Jonkoso pants which fits seamlessly into a fashion forward business meeting, a cultural event or an evening night out where boldness effortlessly meets elegance. Gabriel’s commitment to honouring his roots is matched by his determination to modernize traditional aesthetics in these collections, creating pieces that resonate with today’s fashion-forward audience.
Walking through Gabriel’s showroom, one can vividly see and acknowledge that Gabriel’s work lies in his exceptional creativity and technical prowess. He has mastered the art of harmonizing bold prints with sleek silhouettes, crafting garments that are as functional as they are stylish.
His ability to juxtapose tradition with contemporary design is evident in every collection, as he transforms cultural fabrics into modern wardrobe staples.
Gabriel’s journey into fashion is deeply personal, rooted in a desire to tell stories through clothing. “Fashion is my way of connecting with people and showcasing the beauty of African culture,” he says. This passion for storytelling is reflected in his designs, which often carry a sense of identity and pride.
Each garment is thoughtfully crafted, blending intricate detailing with purposeful design to ensure wearers feel confident and connected to their cultural heritage.
Under Gabriel’s leadership, Gabe’s Style House has become synonymous with quality craftsmanship. From hand-stitched details to precision tailoring, the brand exemplifies excellence. Gabriel’s dedication to sustainability further sets him apart as a designer who prioritizes the environment while celebrating tradition. He believes in creating pieces that not only stand the test of time but also respect the resources and artisans behind them.
However, the journey to building Gabe’s Style House wasn’t without the hurdles of life but what began as a simple, ambitious goal—to create designs that celebrated Africa’s rich heritage while appealing to the modern fashion enthusiast—now also becomes a fashion brand that inspires a new generation of designers and fashion enthusiasts to embrace their roots while thinking globally.
Starting with little more than raw passion and a deep sense of purpose, he poured his energy into honing his craft.
Through Gabe’s Style House, Gabriel is redefining what it means to wear African fashion in a modern context and has proven that fashion is more than just an industry—it’s a powerful medium for storytelling, culture, and innovation.
His journey is a reminder that with vision, passion, and persistence, even the boldest dreams can become a reality, and as his story continues to unfold, one thing is clear: Gabriel is not just redefining African fashion; he’s shaping its future.