By Yemisi Suleiman

In a groundbreaking fusion of fashion, education, and enterprise, Africa Fashion Week London (AFWL) hosted its inaugural Executive Programme in partnership with the London School of Economics Enterprise (LSEE) on May 22–23, 2025. Held at the prestigious LSE campus and supported by the Woodhall Capital Foundation, the two-day intensive brought together more than 40 African creatives, entrepreneurs, academics, and thought leaders to explore the evolving landscape of fashion through the lens of business, economics, and sustainability.

“This is more than fashion,” declared Queen Ronke Ademiluyi-Ogunwusi, Founder of AFWL. “This is about economic empowerment, cultural pride, and preparing the next generation of African creatives to lead globally. Bringing AFWL to LSE is a significant step in building the bridge between African talent and global opportunity.”

Day One: Fashion Economics and Entrepreneurship
The programme kicked off with welcome remarks from Dr. Rocco Friebel, Associate Professor of Health Policy and Programme Director; Her Excellency, Ambassador Dr. Olufolake Abdulrazaq, First Lady of Kwara State and Matron of AFWL; and Mrs. Moji Wusu of the Woodhall Capital Foundation.

Dr. Joanne Conlon led sessions on the global fashion economy, examining emerging consumer trends and digital tools for brand scaling. Later, Professor Elisabetta Lazzaro delved into growth strategies for fashion businesses, with a particular focus on internationalisation and creative entrepreneurship.

“Fashion is not just art, it is enterprise. Understanding its economic mechanics is crucial for African designers who wish to compete globally,” noted Dr. Conlon.

A spirited networking reception wrapped up the day, allowing attendees to build lasting partnerships and collaborative momentum.

Day Two: Sustainability and Strategic Branding
Sustainability took center stage as Professor Pammi Sinha explored design strategies focused on longevity, ethical production, and profitability through circular practices.

In the final session, policy advisor and marketing strategist Fiona Uwamahoro tackled the importance of brand identity and storytelling. Her workshop emphasized how African fashion brands can carve out competitive global positioning through effective policy engagement and narrative-driven marketing.

Mrs. Bola Obileye, AFWL’s Creative Director and Head of the AFWL-LSEE Education Partnership, praised the masterclass as a “transformative experience.”

“Our participants left with not only knowledge, but a renewed vision for how African fashion can thrive on the world stage. This is a pivotal step in shaping a strategic, sustainable, and globally resonant fashion ecosystem for Africa,” she said.

Looking Ahead: A New Chapter in African Fashion Leadership
The Executive Programme ended with a celebratory reception and certificate presentation, marking the beginning of a new era for African fashion professionals poised to drive change.

As AFWL continues to champion the continent’s fashion narrative, this LSE collaboration serves as a model for how education, enterprise, and creativity can converge to foster long-term industry growth.