By Yemisi Suleiman

Electimuss London, one of the world’s most renowned niche perfume houses, is set to mark its 10th anniversary in Nigeria, partnering with Seinde Signature, the country’s foremost curator of luxury fragrances, for the celebration.

During a briefing at the Seinde Signature office in Lekki, General Manager Oreoluwa Olusola noted that Electimuss, celebrated for its Rome-inspired perfumes, remains one of the store’s leading lines. She explained that Lagos was chosen for the milestone because Nigeria is viewed as “one of their most viable markets.”

(L-R) Mr Oluwaseun Avivva- Opay marketing manager, Mr Seinde Olusola CEO Seinde signature limited, Ms Oreoluwa Olusola – GM Seinde signature and Mr Oladapo Lawal Solarin- Opay Director

For Seinde Signature’s founder, Olaseinde Olusola, the partnership carries profound meaning.
“For me, choosing Nigeria as a place to celebrate their 10th anniversary out of all countries in the world says a lot. Now choosing Seinde Signature says even more. It just shows that the world’s eyes are on us and we have to make it successful.”
The collaboration is further strengthened by sponsorship from digital financial giant OPay. Associate Vice President, Payment Acquiring, Key Account Service, Oladepo Lawal-Solarin, speaks the alignment between both brands.
“Seinde Signature has values that are similar to ours. They have quality and availability. We believe that partnering with them will also enhance our own visibility in the luxury market where they operate, because it’s a market we are looking into as well.”

Mr Olusola also highlighted on the synergy between both brands:
“We consider ourselves a luxury brand because we provide high-quality services and products. And we also consider OPay a luxurious brand because they are actually the best in the industry.”

The Electimuss London in collaboration with Seinde Signature anniversary showcase will tour three Nigerian cities, featuring 32 collections. It opens on December 1, 2025, with an exclusive cocktail soirée at SORA, Trinity Towers, Oniru, Victoria Island. The celebration continues in Port Harcourt on December 2 at the Seinde Signature store.
The finale unfolds in Abuja on December 3 and 4, coinciding with the grand launch of the Seinde Signature Perfume Bar in Abuja Spanning 145 square meters, the new space is designed as an immersive, ultra-luxurious fragrance haven, the first of its kind in Nigeria, allowing customers to explore the world’s finest scents in a refined, sensory-rich environment.

According to Olusola, the multi-city celebration highlights Electimuss London’s confidence in Nigeria’s expanding luxury market and reinforces Seinde Signature’s status as a major force in niche perfumery. The brand continues to solidify a legacy of global partnerships, having previously hosted exclusive collaborations with Clive Christian, Panadora Sweden, and Christian Provenzano.