As part of efforts to strengthen brand visibility and reinforce its nutritional positioning for Nigerian children, FrieslandCampina WAMCO Nigeria Plc has announced a refreshed new pack design for Peak 456 Growing Up Milk.

The company said the product, specially formulated for children aged four to six years, retains its existing quality, taste and nutritional content, with only the packaging redesigned to enhance shelf appeal and consumer recognition.

In a statement, Senior Brand Manager, Peak Milk, Moronke A-Abayomi, described Peak 456 as a trusted companion for mothers raising healthy and intelligent children, noting that the redesign reflects the brand’s commitment to innovation and authenticity.

According to her, “The new pack represents our continued commitment to innovation. While we are improving how the product appears on shelves, we are maintaining the same trusted quality and nutritional value that Nigerian families rely on.”

She explained that the refreshed packaging features a clearer “Growing Up Milk” descriptor, the iconic Peak Island visual element and a reinforced Reason to Believe (RTB) logo highlighting the product’s DHA fortification.

The company noted that Peak 456 remains a leading brand in Nigeria’s Growing Up Milk segment, with its formulation built around three key benefits: brain development, physical growth and strengthened immunity.

It added that the product contains a blend of nutrients, including DHA, iron, choline and taurine for cognitive development; proteins, amino acids, calcium and vitamin D for physical growth; and vitamins A, C, D and E, alongside zinc and selenium, to support immunity.