An announcement from StarTimes Nigeria stated that the reality competition Naija Star Searchwould debut on September 4. The music reality program was developed by StarTimes and Kennis Music with the intention of promoting new talent and conserving Afrobeats culture. The contestants in Naija Star Search will demonstrate their singing prowess as they contend for the N10 million top prize. Additionally, the top seven finalists would receive development from the Kennis Music label and a platform to realize their unrealized potential and become superstars. The competition’s chief judge, Kenny “Keke” Ogungbe, stated that over 4,000 applicants have turned in their entries. 364 applicants, of whom 18 were selected as contestants for the main program, attended the physical audition, he continued. The participants will be housed there, where they will receive instruction in singing, songwriting, and producing, according to Mohammed Yahaya, the production manager. The reality/music program will debut at 8 p.m. on September 4 on StarTimes and run for two months. VJ Adams will serve as the show’s host, and Kenny Ogungbe will be joined as judges by Nigerian music producer, ID Cabasa and actress, Asha Gangali.