Vanguard Allure

Top Menu

  • Vanguard

Main Menu

  • Home
  • Allure Magazine
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
  • Vanguard

logo

Vanguard Allure

  • Home
  • Allure Magazine
    • Fireboy: The Artiste To Beat

      February 28, 2021
      0
    • Azeez Oladapo Yusuf

      Azeez Oladapo Yusuf - Life of a serial entrepreneur @50

      February 28, 2021
      0
    • Princess Kelechi Oghene: Building Fashion Legacy

      February 21, 2021
      0
    • Gedoni And Khafi Ekpata

      Gedoni And Khafi Ekpata: To Love And To Hold

      February 14, 2021
      0
    • 'I'm pushing only JESUSBrand' - Dupsy Oyeneyin, Gospel Singer

      January 31, 2021
      0
    • Juliet Okonkwo: From Passion To Goldmine

      January 31, 2021
      0
    • Making music is my ministry, obedience to call of God - Chineze ...

      January 31, 2021
      0
    • Samuel Animashaun Perry: Arrival of Broda Shaggi

      January 24, 2021
      0
    • Adetola Nola: Up Real Estate Ladder

      January 17, 2021
      0
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
    • Northern Food Traders plan to lift the embargo on food supplies to ...

      March 3, 2021
      0
    • My Wife Wasn’t My Classmate, We Met On Flight – Actor Spiff ...

      March 2, 2021
      0
    • Nigeria Begins registration for COVID-19 Vaccine

      March 2, 2021
      0
    • BBNaija’s Dorathy, Patience Ozokwor Star In Mr Macaroni’s Skit

      March 1, 2021
      0
    • Herbert And Hana Launches Luxury Brand, Features Classic Pieces That Transcends Time

      February 28, 2021
      0
    • How I lost My Mum At 5 - Nancy Isime

      February 24, 2021
      0
    • Ekiti gov pays condolence visit widow of Flt Sgt Olawunmi

      February 23, 2021
      0
    • ebuka

      ‘9 months after lockdown, now babies everywhere, time well spent’ – Ebuka ...

      February 22, 2021
      0
    • BankyW and Adesua welcome first child after 4 years of marriage

      February 22, 2021
      0
  • Cuppy accepted into Oxford University for Masters Degree

  • Ali Baba debunks rumour of separation from wife

  • Nkiru Olumide-Ojo lists addictions every working girl must be wary of

  • Princess Zendaya Adenibuyan clocks 1

  • Jay-Z Sells Majority Stake In Tidal To Jack Dorsey’s Square

AccessoryAllure MagazineFashion & StyleInterviews
Home›Accessory›Allure Style IQ: Bolaji Akinyemi

Allure Style IQ: Bolaji Akinyemi

August 7,2016
Share:
Bolaji Akinyemi

Bolaji Akinyemi

Bolaji Akinyemi is the Founder and CEO of Timekeepers, the top wristwatch brand managers and representatives of international brands like the Police, French Connection, Sekonda Cerrutti amongst others  in Nigeria
For Bolaji who is a mechanical engineer by profession,  Timekeepers came to being to fill the void between the brand manufacturers and consumers in Nigeria. with a retail outlet located in the Ikeja Shopping Mall that stock these brands that come with a warranty on purchase.
The outfit which opened in 2008, almost ten years on and with branches across other states of the federation, it has gained confidence of its clients, as they continue to provide top quality brands with the needed guarantee.

What stands Timekeepers out from other watch outlets?
As brand managers we are representatives of the brands here so whatever warrantee’s that the brand gives its own county we give here. Different brands have  different warrantee criteria’s, some have a 1year warrantee, some have a 3 year warrantee but on the average, watches have 2year warrantee and the warrantee is an international warrantee, that means that if you buy from us here and you go and do your masters here in the UK for instance,  and you have a problem, as long as you have your receipt or your warrantee card, you can walk into the shop in the UK and get it sorted out. Also, if you buy in Europe and you come in here, and you show us your warrantee card, and we are able to prove that it is authentic, we will sort it out for you.

How did you move from  mechanical engineering to being brand Managers for international brands?
I am a trained mechanical engineer, I worked as an engineer for about 4years and then I decided that wasn’t the way for me. I started out first selling corporate and promotional gifts. One of the brands I represented told me that to be able to maintain their representation I needed to have a retail business, so that if someone approaches them to buy the product they can refer the person to go to this place and get it. So I needed to have that retail presence and the need to satisfy that condition, that I opened a retail outlet in Victoria Island in 2001. We first started selling knives and cutleries after a while, we added some watches but I never really took the business seriously because it was just something I did to satisfy the brand. However, people kept on demanding and since we were giving them warrantee the news went viral to people and they came for the peace of mind that they got. We started selling the very high end watches  which were quiet expensive, but we began to get lots of people and sometimes we had to turn them back because we had nothing that their budget could afford. They kept asking for something cheaper  which would be around 20-25,000 so we decided to add something in that price bracket.

Do you still have watches for the middle class?
Well up till now we still do, like I say we can’t just be servicing the high earned clients, there is a huge market for those who are entering management, middle management/ entry level. Generally we have watches that start from 30-1200 dollars that is were our business is, what we sell used to be an average of about 100-250 dollars. We still have watches for 30,000 with the same warrantee, its not warrantee by mouth but action.

You started the watch business in about 2008, how would you describe the Nigerian market, how has it been so far?
It has been interesting and challenging and one of the challenges we have had to face  was, we stared out more as distributors and we started partnering with the likes of  Pack n Shop and some other shops. We give them the watches they would sell and take the money back, after a while it was a challenge because we had an issue with one of our main distributors who went to the brand owner and tried to get the brand from us with all kind of devious means and we decided to build our own retail networks. So this Ikeja store was our real first store that we opened for retail which was in 2011. Another challenge we have faced is prior to 2,000 when we first started, a lot of Nigerians have had experiences of buying watches that were not original, so being able to convince people that buying watches from us was original was a challenge. First of all, it was important that we always had our authorized distributors letters and it was also important that all the brand owners we have worked with had websites that had our names, with that,we were able to give people a peace of mind and the fact that we were able to give warrantees.
But for us, what we have been doing over the past few years is building the confidence of our people, people who have been buying 2,000 naira watches have been promoted and prospered to buy a 60-100,000 naira watch. For us when we started our watched were between 20,000 but over the years we had people coming back to ask for more expensive watches because they have become confident in our brand because the business so far has been driven to what customers want, than we want to offer.

Cerutti Police perfume Police Diamond back

You have some brands of perfume as well?
We do not really sell perfumes and that is a totally different business, the reasons we have perfumes here is because it’s a brand extension. We have police watches, sunglasses, jewels  and perfume. There are people that are police people and we offer it to them.

Personally do you have a signature perfume ?
The time of having signature perfume has past it was during the 80’s and 90’s.  In today’s world, ideally we should not live above our mates but we should have different perfume for different occasions. I don’t have a favourite perfume I have different perfume for different occasions.

What is fashion like for you. What are you comfortable in?
I don’t know why we have to wear suit and tie because our weather is relatively hot. I have not worn a tie for about 10years, because I felt I have had enough, if the occasion demanded me to wear one I would wear one. I would  rather just be comfortable with a pair of  trouser, a shirt and a jacket that for me is formal.

How do you keep fit?
I have an analytical cycle in my house , I play squash 3 times a week, and I try to ride my bike 2-3 days a week.

How do you take time off to unwind?
I read a book or watch tv, I can be in the house for 3 days  just to take time off. But I try not to stay away for too long

By Yemisi Suleiman

TagsCeruttiPolice Diamond backPolice perfumeWristwatch
Previous Article

Nnamdi Ezeigbo: From Hardship To Inspiration

Next Article

Hilary Clinton and the Democratic National Convention: ...

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Related articles More from author

  • Jean-Marc Pontroue
    Allure MagazineInterviewsStyle

    10Mins. With Jean-Marc Pontroue

    October 23, 2016
    By allure1
  • AccessoryEvents

    Why you need to invest in quality wedding rings – Tracy Uwom, of Saint Tracy

    December 3, 2018
    By allure1
  • Allure MagazineFashion & Style

    Statement Pieces Every Girl Needs

    June 16, 2016
    By allure1
  • Allure MagazineStyleSuits

    Who wore it better?

    February 4, 2017
    By allure1
  • AccessoryFashion & Style

    Valentine Gift Ideas For Him

    February 11, 2020
    By Temitope
  • Lifestyle

    Floyd Mayweather flaunts his N200m wristwatch, more luxury collections

    August 6, 2019
    By RITA
0

  • Uncategorized

    Who wore it better?

  • Allure MagazineNews

    Malaysian-based Nigerian big boy, Ray HushPuppi comes for ”Internet beggars”

  • Fashion & StyleSuits

    Suited Up! 3 Things to note when wearing a suit


  • 5332
    Followers
  • 12744
    Likes

Timeline

  • March 5, 2021

    Cuppy accepted into Oxford University for Masters Degree

  • March 5, 2021

    Ali Baba debunks rumour of separation from wife

  • March 5, 2021

    Nkiru Olumide-Ojo lists addictions every working girl must be wary of

  • March 5, 2021

    Princess Zendaya Adenibuyan clocks 1

  • March 4, 2021

    Jay-Z Sells Majority Stake In Tidal To Jack Dorsey’s Square

Categories

Subscribe to our Newsletter

Sign up to receive email updates and to hear what's going on with our magazine!

  • Recent

  • Popular

  • Comments

  • Cuppy accepted into Oxford University for Masters Degree

    By Dami
    March 5, 2021
  • Ali Baba debunks rumour of separation from wife

    By Temitope
    March 5, 2021
  • Nkiru Olumide-Ojo lists addictions every working girl must be wary of

    By Temitope
    March 5, 2021
  • Princess Zendaya Adenibuyan clocks 1

    By Temitope
    March 5, 2021
  • Chioma Jesus, Sammie Okposo, Midnight Crew set for #THUGGLA2018

    By RITA
    April 24, 2018
  • American rapper, Kendrick Lamar wins Pulitzer prize for 2017 ‘Damn’ album

    By RITA
    April 17, 2018
  • Afrobeat singer, Seun Kuti drops new album titled ‘Black Times’ 

    By RITA
    April 23, 2018
  • Actor, Yul Edochie declares intention to run for presidency

    By RITA
    April 23, 2018

Entertainment

  • March 5, 2021

    Cuppy accepted into Oxford University for Masters Degree

  • March 4, 2021

    Kunle Afolayan pays tribute to memory of late Sadiq Daba

  • March 4, 2021

    I exposed my beautiful self to a bunch of unintelligent fanatical sheep “fans” – Singer Temmie Ovwasa

  • March 4, 2021

    Mary Njoku challenges any iROKO TV staff who gets N30, 000 as salary to speak up 

  • March 4, 2021

    ‘I Started Starboy Entertainment In My Living Room’ – Wizkid

Follow us