By Patricia Uyeh

On Tuesday, 21 December, 2016, wife of PSquare’s Paul Okoye, Anita Okoye held a launch event for her new venture #TheCashewAppleProject.

The lawyer and mother of one has been working behind the scenes with her American team for a few months preparing for the launch of the project which is “A mission to uncover Africa’s Hidden Jewels”.

At the event, Anita and her team explained the rationale behind the initiative. It will be a series of small projects to encourage Africa and the rest of the world to see the value in African art, music, agriculture, and more.

In her heartfelt speech, Anita said;

“#TheCashewAppleProject is a mission to uncover these hidden jewels and show the world how rich we really are, but first we must see our own value. We must see the value in our agriculture, in our fashion, our music. We must see value in the rich and the poor, the young and the old. We must see the value within ourselves. So again I thank you for joining me in this journey, our collective efforts will surely show the world that Africa is more than our flaws, and inspire them to search for our hidden jewels.”

Anita also presented her book The ABCs of Africa which is the first of many things to come from the project. The book highlights some of the hidden jewels within Africa’s agriculture as it list 26 foods that grow abundantly on the continent.

The event had in attendance, Anita’s husband Paul, and brothers- in-law,Peter and Jude with their wives.

Guest were thrilled by the live performance of Rudeboy artist, Muno.

Photo credit: Instagram @anita_okoye