Vanguard Allure

Top Menu

  • Vanguard

Main Menu

  • Home
  • Allure Magazine
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
  • Vanguard

logo

Vanguard Allure

  • Home
  • Allure Magazine
    • Niyi Yusuf: For the love of country

      October 1, 2023
      0
    • Women charged to be value-oriented to make impact

      September 28, 2023
      0
    • Modupe Adedoyin James: Leading light in the financial sector

      September 28, 2023
      0
    • Sex Tape: Menace of privacy invasion

      September 25, 2023
      0
    • Africa Fashion Week London 2023: Meet the Designers

      September 20, 2023
      0
    • CONFIDENCE STAVELEY: The chic cybersecurity boss 

      September 18, 2023
      0
    • Advocates of Modest Fashion

      September 10, 2023
      0
    • Just Mathematics rewards pupils for excellent performance

      September 6, 2023
      0
    • Enioluwa Adeoluwa: Creativity personified

      September 4, 2023
      0
    • Features
    • Magazine
    • Profiles
  • Allure TV
  • Celebration
    • Fashion & Style
    • Weddings
    • Lifestyle
    • Events
  • Wellbeing
    • Allure Woman
    • Healthy Living
    • Beauty
  • Happiness
    • Food
    • Shopping
    • Travel
    • Relationships
    • Career
  • News
    • BBNaija All Stars: Angel reveals her choice of winner 

      September 28, 2023
      0
    • Ethiopian Airlines Partners Africa Celebrates Official Carrier

      September 20, 2023
      0
    • UYOTA lauds President Tinubu For Bitrus Garki's appointment

      September 14, 2023
      0
    • You've made me a widow at 24' - Mohbad's wife, Wunmi mourns 

      September 14, 2023
      0
    • Worital To Announce Winners of the 2023 Chinaza Favour Writing Contest:

      September 8, 2023
      0
    • BBNaija All Stars: Omashola emerges head of house for week 7

      September 4, 2023
      0
    • Web3 Lagos Conference 2.0 Unveils Exciting Lineup and Innovations at Press Conference

      September 1, 2023
      0
    • UNIDO ITPO Nigeria boosts women's entrepreneurship through gender-lens investing

      September 1, 2023
      0
    • Ooni of Ife, Etsu Nupe, others to be honoured in Thailand

      August 27, 2023
      0
  • How to Optimize Your Content for SEO Success

  • GTCO Fashion Weekend 2023: To Thrive Businesses amidst Uncertainties… Holds in Nov

  • BBNaija All Stars Winner, Ilebaye receives N120m prize amidst glitz

  • 5 Tips for styling a bookshelf

  • How to enjoy the woman-on-top position

Allure MagazineEntertainmentInterviews
Home›Allure Magazine›“My passion for broadcasting brought me this far “- Greg Odutayo, MD Royal Roots

“My passion for broadcasting brought me this far “- Greg Odutayo, MD Royal Roots

February 7,2017
Share:
By Rita Chioma
In a recent interview with Allure Vanguard,  the founder of Royal Roots, owners of R2FM & R2TV, Greg Odutayo, spoke at length on the reasons he extended his business arms from movies and TV Soaps production to Radio and TV.
The multiple award wining producer also highlighted the major problems of running a broadcasting media in Nigeria considering the present economic status.
Excerpts:
Why did you settle on the name Royal Roots?
That name came up because we want to do things the royal way. We want to do things differently and in a unique way. We are also firm believers in God; as our root. As path of our direction. We believe God is the root of the company and He is royalty too. The meaning of Royal Root is abstract, so to say.
You started with TV productions before you went into broadcasting, what inspired that step?
Royal Roots started about 21 years ago. We started with radio productions, before we went into TV productions. Along the line, we did a bit of events management and all of that.
But our strong niche is in TV production. Our root is radio. The decision we took to go back to radio is like going back to our root; where we actually started from. We are firm believers in radio. We love radio. In fact radio made the first big money for Royal Roots, so it’s not strange that we choose to go back to radio. There’s more connection with your audience on radio than TV. Our aim is to establish a media platform that has a synergy with one another, that’s why we came up with a Radio and TV stations.
Why Ibadan for the location of the Radio Station?
For me, I’d ask, why not Ibadan? Well, the technical reason is that there no more frequencies in Lagos. But why not Ibadan? Interestingly, it has the second largest number of radio stations, after Lagos.  There is something in Ibadan. It’s like a second Lagos but calmer and exciting; in it own way though. It’s even safer.
There a whole lots to catch up with in Ibadan. They have lots of students and tertiary institutions which are our primary target.
Come to think of it, when we came into Ibadan, we noticed they wanted more than what they were getting from other radio stations, so we came to their rescue.
It was easy for us to get our targeted audience, since almost all the radio stations there are speaking Yoruba, so we brought fresh and exciting English speaking programs to tantalize the students.
We really brought back excitement to radio in Ibadan. We don’t do impulsive presentation. Whatever we do on our station is planned, every day.
So, you are basically an English oriented radio station?
Yes, all our programs are English. We don’t have any Yoruba or Pidgin program. We make it very educative, entertaining and inspiring for the youths, especially the students. We attract the 16- 25 year old youths. We also attract 35- 45, for those that still want to feel young.
What are the challenges you have faced so far, running this broadcast business?
One major challenge is infrastructure; power issues. To run a radio or TV station you need steady power supply which we currently lack in Nigeria. I mean a 24 hours constant light. For our TV we have 4 Generators on stand-by, then for the radio we have 2. And it hasn’t been easy funding the generators. We believe that someday we can make it work, we can’t run away from Nigeria or from business simply because of all these. It would surly get better some day.
Another challenge we are having is man power; human resources.
You’d be amazed that there are lots of young people out there who are looking for opportunities but they are not employable. Some of the youths that graduated from the universities are not employable. But we don’t turn anybody back, instead we try to build their talents and strength to suit our goals.
Most of the people we hired has just little experience, while others don’t even have any, but we made them turn out what we need them to be. We looked more for attitude rather than aptitude before taking decisions on Presenters. We don’t allow Presenters or Staff walk in with their cabbages. We train them to R2 standard.
So, what’s that R2 standard, what do you look out for in a potential presenter?
Youthfulness, intelligence, the right attitude, energy, those are things we look out for.
Where do you see the brand R2 in 5 years?
5 years is to far. We want to set a standard and be a media giant. We have tried that we do things differently, so that we can be unique and different. We are also socially responsible. It’s very important. A lot of us as media are not socially responsible. Take for example in America, what you hear on TV everyday is that if you get to commit a crime, you’d be caught by the FBI or CIA or their likes within 24 hours, but in reality it’s not so. But that’s what their media is pushing it out to scare off intending robbers.
But media in Nigeria is not responsible enough. We push our more about the negative parts of the country. Which is very bad. We shouldn’t always project our problems to the outside world.
The crime rate in South Africa is fantastic, yet they say their country is better than ours. But it’s not so.
Here in R2 TV and Radio we try our own little way to project Nigeria in a very beautiful way. Let’s preach more positive things to our youths.
What’s your take on this speculations about the President’s health?
Well, we don’t do politics or hard news. That’s one unique thing about R2. We just want to entertain people and not bring sad news about the country to their faces. We are a happy station.
TagsAllure VanguardGreg OdutayoInterviewRadioRoyal RootsstationsTV
Previous Article

Omotola’s daughter Meraiah turns 17, celebrates with ...

Next Article

Look of the day: Georgina Onuoha

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0
  • 0

Related articles More from author

  • Allure MagazineNews

    Prophet defends spraying church members with insecticide

    April 27, 2017
    By allure1
  • Allure MagazineNewsUncategorized

    Being single is a blessing- Former beauty queen, Omowunmi Akinnifesi writes to single women

    September 13, 2017
    By allure1
  • Allure MagazineNews

    Singer, Yinka Ayefele remembers autocrash that left him paralysed

    December 12, 2017
    By allure1
  • Allure MagazinemusicNews

    Singer, Waje releases video for her single, “In The Air”

    September 21, 2017
    By allure1
  • Allure MagazineNews

    ” Sex is not value, even a prostitute can provide that”- former GEJ spokesperson, Reno Omokri

    December 25, 2016
    By allure1
  • Fashion & StyleLook Book

    Look of the day: Toyin Lawani

    December 18, 2018
    By allure1
0

  • Allure MagazineFeatures

    10 Things to know about Onyeka Onwenu as she turns 65 today!

  • CelebrationRelationships

    Gov. Seyi Makinde celebrates wife on birthday

  • EntertainmentNews

    It’s Actress Shan George birthday today

  • 5312
    Followers
  • 12744
    Likes

Timeline

  • October 4, 2023

    How to Optimize Your Content for SEO Success

  • October 4, 2023

    GTCO Fashion Weekend 2023: To Thrive Businesses amidst Uncertainties… Holds in Nov

  • October 4, 2023

    BBNaija All Stars Winner, Ilebaye receives N120m prize amidst glitz

  • October 2, 2023

    5 Tips for styling a bookshelf

  • October 2, 2023

    How to enjoy the woman-on-top position

Categories

Subscribe to our Newsletter

Sign up to receive email updates and to hear what's going on with our magazine!

  • Recent

  • Popular

  • Comments

  • How to Optimize Your Content for SEO Success

    How to Optimize Your Content for SEO Success

    By joy onuorah
    October 4, 2023
  • GTCO Fashion Weekend 2023: To Thrive Businesses amidst Uncertainties… Holds in Nov

    By Temitope
    October 4, 2023
  • BBNaija All Stars Winner, Ilebaye receives N120m prize amidst glitz

    By Temitope
    October 4, 2023
  • 5 Tips for styling a bookshelf

    By RITA
    October 2, 2023
  • Chioma Jesus, Sammie Okposo, Midnight Crew set for #THUGGLA2018

    By RITA
    April 24, 2018
  • American rapper, Kendrick Lamar wins Pulitzer prize for 2017 ‘Damn’ album

    By RITA
    April 17, 2018
  • Afrobeat singer, Seun Kuti drops new album titled ‘Black Times’ 

    By RITA
    April 23, 2018
  • Actor, Yul Edochie declares intention to run for presidency

    By RITA
    April 23, 2018

Entertainment

  • October 4, 2023

    BBNaija All Stars Winner, Ilebaye receives N120m prize amidst glitz

  • October 1, 2023

    BREAKING: 22 Year-Old Ilebaye wins Big Brother Naija show

  • September 28, 2023

    Real Housewives of Lagos Season 2 premieres with panache

  • September 28, 2023

    Mo Abudu makes Directorial Debut with ‘Her Perfect Life and ‘Iyawo Mi’

  • September 25, 2023

    Asking for DNA test on Mohbad’s son is insensitive – Bestman Thompson, actor 

Follow us