By Sewe Ishola,

Multinational clothing-retailing company Hennes & Mauritz (H&M) has deleted a controversial photo, which led to it being dragged on social media.

The photo (below) showed a black child model being used to promote a hoodie with the inscription, “Coolest Monkey in the Jungle“.

The jumper is one of many variations but the question asked the most is why the black kid was made to promote the very one with a racial insult.

See other options below:

H&M is yet to tender an explanation or apology on the issue.

See some reactions below:

Whose idea was it at @hm to have this little sweet black boy wear a jumper that says ‘coolest monkey in the jungle’?

I mean. What. pic.twitter.com/6AJfMdQS4L

— Stephanie Yeboah (@NerdAboutTown) January 7, 2018

What makes this worse, is that I now have a gaggle of white men in my mentions telling me that there is nothing wrong with this jumper.

I am just…speechless. pic.twitter.com/4AuX6FIm9E

— Stephanie Yeboah (@NerdAboutTown) January 7, 2018

Even as there were people, who saw it as a racial slur, some Twitter users believed it was an honest mistake:

Meanwhile, a new tweet revealed that the photo has been deleted:

https://twitter.com/JAKELORDX/status/950294805501890560