“Limpopo” crooner, Kingsley Okonkwo, better known by his stage name Kcee sought out to rebrand when he cut off his signature dreads. In a series of Instagram photos, KCee went shirtless showing off his abs with the caption:

Basically, his strategy to promote his luxury unisex underwear brand. Apparently, he is not done with impressing his fans as his going shirtless showed off his nice physique, which proves that he had been taking time to work out besides doing music.