Brief Essentials, Nigeria launches powerful and empowering campaign – ‘BEYou’
In this new campaign, Brief Essentials wants every one to embrace all their differences because they are the things that make each of us, us.
If all fingers were thumbs, we’d never be able to hold things. So accept who you are and live the very best version of yourself you can be. You don’t have to squeeze yourself into the space society wants you to fit. You are you, not them, and you do not have to apologize for it.
You have every right, just the way you are (even if you are a work-in-progress), to do the things you love, to wear clothes that flatter who you are (your body), to wear undergarments and lingerie that fits, to surround yourself with people that bring out the best in you, to really put an end to personal negative self-talk and to stop listening to negative people.
“In this empowering campaign, we created an amazing photo series that show that everybody is a beautiful body and feeling confident and sexy is a matter of self-love and embracing you as you are.
It is important for us at BE that all women are represented”, says Seun Tayo-Balogun (CEO of Brief Essentials).
You have to Love you. You have to Embrace You. It all starts with appreciating the body you are in. You have to #BEYOU.