Nigerian born British actor, John Boyega says he doesn’t have time for nonsense as he ends his ambassadorial deal with Jo Malone.

John narrated that the short film he created that was used to launch the campaign after he signed up as their first male ambassador was recast without his consent.

He added that it was wrong for them to replace his campaign in China while using his concept but with a local brand ambassador.

He took to Twitter to severe ties with Jo Malone.

The actor tweeted;

‘I have decided to step down as Jo Malone’s global ambassador.

When I joined the band as their first male global ambassador last year, I created the short film we used to launch the campaign.

It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign.

Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong.

The film celebrated my personal story– showcasing my hometown, including my friends, and featuring my family.

While many brands understandably use a variety of global and local ambassadors, dismissively trading out one’s culture this way is not something I can condone.

It’s back to back but I assure you this will be dealt with swiftly.

I don’t have time for nonsense. We press on and strong. Stay blessed people.’

Reacting to Boyega’s decision of severing ties on Twitter, Jo Malone tweeted;

‘John Boyega is an incredible talent, artist, and person and we were proud to have him as part of our Jo Malone London family. We respect John’s decision and we wish him all the best’.